CIO Symmetry:

trade promotion management

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August 24, 2010  3:55 PM

Trade promotion management: A missing opportunity?



Posted by: Scot Petersen
CIO, trade promotion management

If you read Linda Tucci's recent story on the efforts of Tasty Baking Co. to find a workable solution for trade promotion management, you may have been struck, as I was, about why TPM can...

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