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June 27, 2014  4:48 PM

The dawn of the chief marketing technologist; cloud ERP to the rescue

Fran Sales Fran Sales Profile: Fran Sales
Big Data, C-level, CIO, Cloud Computing, cloud computing adoption, Cloud ERP, Consumer strategy, Customers, Data Analytics, Data brokering, Data privacy, Data Science, Data scientist, Disaster Recovery, Disaster recovery and business continuity, Enterprise Resource Planning, Governance, Internet of Things, IT governanace, Marketing, Mobile data management, Mobility, SaaS, social networking tools, Transparency

Marketing and brand awareness today sure aren't what they looked like in the age of Mad Men, associate editor Emily McLaughlin writes in this week's Searchlight. Marketing to today's digital consumers requires the bridging of marketing and IT, resulting in the

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