CIO Symmetry


October 31, 2013  6:13 PM

3-D printing will be a big deal for smaller businesses, too

Karen Goulart Karen Goulart Profile: Karen Goulart

For midmarket and small-business CIOs, hearing about the latest technologies or IT strategy trends sometimes amounts to little more than cacophonous buzz. What’s cutting edge in tech is often explained or measured in relation to its effect on the enterprise — and is often well outside a midmarket budget.

One example of this (or so I thought) is three-dimensional printing. It’s getting a lot of buzz these days, especially as the types of objects that can be created move beyond plastic tchotchkes and headline-grabbing 3-D-printed guns to things as stunningly complex and useful as artificial limbs and replacement organs for humans.

So, naturally, my ears perked up when analyst Daryl Plummer listed 3-D printing among Gartner’s top IT predictions — things expected to be real game-changers in the next few years — at the recent Gartner Symposium/ITxpo. Yes, IT people, this is something you need to pay attention to, Plummer said. For large companies, especially manufacturers and retailers, this is going to change if not everything, then at least a heck of a lot. As Plummer pointed out, when you start printing products, distribution systems change, the software changes, the way the work is done changes. “Just like the industrial revolution, people will begin to change where they live, what jobs they do, what products they produce, and I can guarantee that will affect an enterprise,” he said.

Right, but what about smaller companies? Well , Plummer hit right on my thought that 3-D printing sounds like something for really big companies with really big bucks to worry about. And for the most part right now, it is. But like every other way-out-there technology, prices are coming down. While high-end models (the sort you’d use to print an organ, for example) run well into the tens of thousands of dollars, consumer versions – albeit obviously smaller, slower and less complex — can now be had for less than $3,000. And that price point is why CEOs and CIOs of smaller businesses need to start paying  attention to this technology, even if they never plan to print so much as a plastic figurine.

As Plummer put it, technically, 3-D printing is “simply an additive process for building up physical layers, based on a digital template.”  That’s technically speaking. Let loose upon the world, Plummer opined, it will also most likely be a really easy way to counterfeit physical goods. As such, it could be a really easy way to cause big-time damages.

“What about the small business that creates little artistic designs? Maybe a bowl or cup or some kind of wall hanging, and they have a digital template for that and it’s stolen and now people are printing out their own?” Plummer said.  “Those people are being affected directly and immediately by the loss of business they could otherwise have had.”

How fast does he think people will start stealing ideas and using 3-D printing to create business-busting fakes? Pretty fast. The U.S. already sees about $300 billion in stolen intellectual property each year. Gartner predicts that by 2018, globally, 3-D printing alone will account for $100 billion per year in stolen intellectual property.

It will become easy to steal an entire business, Plummer stressed — not just a product, but a whole business. “So 3-D printing becomes a risk point for us on intellectual property,” he said.  This means CEOs and CIOs, especially those in manufacturing and retail,  need to start thinking now about how they plan to protect intellectual property. The designs of bowls and decorative wall hangings were one example, but others include things like car parts and all the little things that make up the bigger things in products all around us.

It sounds pretty doom and gloom, but preparing now will go a long way later. And lest we get too pessimistic about how 3-D printing is just going to complicate lives, remember that it can save lives too. As Plummer summed it up: The threats are real, but so are the opportunities.

So how are you preparing for the 3-D printing revolution? Leave a comment and let us know.

October 17, 2013  6:49 PM

The future of big data: The ‘end of anonymity’ is already upon us

Rachel Lebeaux Rachel Lebeaux Profile: Rachel Lebeaux

This report is by Bianca Rawson, a fourth-year student at Northeastern University in Boston, Mass., and an editorial assistant with SearchCIO-Midmarket.com.

Big data presenters at MIT’s EmTech 2013 conference expressed great enthusiasm about the power and evolution of big data — but they were also forceful in their assertion that it needs to be used cautiously.

“We’ve said that this year, the next frontier of big data will be the individual,” said Jason Pontin, editor of the MIT Technology Review, who moderated the kick-off big data discussion at the Oct. 9-11 conference, which focuses on emerging technologies. He noted that, in areas such as health care and data accessibility, big data is becoming highly personalized.

Panelists took Pontin’s sentiments a step further: They said that we’re already there, and, while extremely useful, “highly personalized” data should raise some concerns.

Kate Crawford, a principal researcher at Microsoft Research, was the main voice in identifying those big data concerns and clarifying why individuals, and the companies they work for, need to be aware that that personal data is everywhere. Crawford specifically focused on some of the biggest big data myths: the myths of objectivity, data discrimination and the end of anonymity.

Pointing to Google Flu Trends, Crawford relayed that, by using an objective stance in calculating data to predict flu patterns through mobile, Twitter and Internet users, Google predicted twice as many flu cases as the Centers for Disease Control and Prevention actually recorded for the year. How did Google get it so wrong? Crawford claims it comes back to the myth of objectivity, wherein “[data] requires an enormous amount of care and thinking in terms of how we use it.”

Drawing on a big data study conducted by the University of Cambridge and intended to raise awareness about data discrimination, Crawford said that solely by studying Facebook “likes,” researchers were able to predict somebody’s sexuality, ethnic background, religious beliefs and physical as well as mental health. Not only that, but they did so with incredible accuracy.

In the wrong hands, that data can be a powerful deal maker or deal breaker. If that information were accessed by a bank or a landlord, an individual with what’s considered an undesirable data profile might never see a loan offer or apartment agreement, Crawford argued.

In a technological age in which it takes 12 points on a fingertip to identify an individual but takes only four pieces of cell phone data to do the same, organizations big and small must establish strong data safeguards and policies, and individuals should have the freedom to “opt out,” rather than hand an organization the complete freedom to track them and draw conclusions — and not always correctly.

You may think we’ll never get to that point, but it’s already happening — just look at how the European principality of Andorra is handling its big data. Alas, the end of anonymity is already here.


October 15, 2013  8:40 PM

Eric Schmidt talks ‘incumbents’ vs. startups

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

From driverless cars to the new old age to the end of privacy, there doesn’t seem to be a cultural hot button Eric Schmidt, the executive chairman of Google Inc., can’t opine on. He was one of a handful of “mastermind keynotes” at the 2013 Gartner Symposium/ITxpo, but his talk wasn’t all philosophy. When asked what he’s learned in the last couple of years about the needs of the enterprise, here’s how he began his response:

Eric Schmidt

“Let’s talk about incumbents versus brand new startups. If you’re starting a new company, literally as a founder or a small team, you would never have the traditional IT data center room. What you would do is use cloud-based services, which are Workday, Amazon Web Services, Google, Salesforce, Netsuite. And you would build your company out of that. It looks to me like companies up to on the order of 1,000 people can operate that way with pretty reliable systems that are scaled for the level of operations that sized company would have.

It’s not surprising to hear newer, smaller companies are taking a more non-traditional IT route compared to older, bigger companies. And yet I couldn’t help wonder if the real nugget for CIOs was in what wasn’t said: Is the division between new companies and established enterprises getting so big, those large, entrenched and relatively inflexible companies are destined to falter, done under by the weight of their legacy technology? What is the tipping point? When exactly should these incumbents, as Schmidt called them, cut their losses with legacy systems and go the way of the upstarts?

Alas, for the larger enterprise, Schmidt didn’t have much advice beyond “start small.” Here’s what he said: A typical adoption venture for our stuff is either an email replacement because the email systems are inflexible with respect to the existing customer problem … and the other choice is the data sharing model, as in [Google Drive] and so forth. People typically start there and then they expand over time.

Oh, and another thing Schmidt noted about companies that aren’t tied to the traditional IT model: In those kinds of companies, you give the employees a budget and say, ‘Go buy your own computer, and connect it into the Internet and off you go.’ It’s that simple of a model.”


October 8, 2013  4:54 PM

Data crunching without context is dangerous (just look at the sacrifice hit)

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

The movie Moneyball turned statisticians into superheroes, but the baseball industry, for the most part, still operates on crude analytics. That’s according to Hyoun Park, president and chief research officer for the Boston-based Blue Hill Research Inc.

“The biggest problem fundamentally in baseball is that you get a lot of consumption of analytics,” said Park, a featured speaker at Predictive Analytics World in Boston last week. “And what you get is data crunching without context.”

Take scouting reports, one of three key types of data used in baseball. That’s where experts try to predict how a 16-year-old will perform in 15 years. They use simple metrics to size up the skills of potential players (and potential multimillion dollar investments) — sometimes even ranking their ability on a scale of 1 to 10, Park said.

“Not only is that not granular enough to understand what is really happening, you don’t have enough information to create a good predictive model,” he said.

The scorecard
Another baseball data source is the scorecard, a log- or event-based analysis of the game itself. Baseball, Park said, can be boiled down to two real actions: Scoring runs or making outs. For the team up to bat, the goal is to score as many runs as possible before getting three outs. Analyzing scorecard data can provide insight into what’s going to occur based on what’s already happened – and, in some cases, that means casting new light on old thinking.

“One of the most popular strategies in baseball is the sacrifice: the idea that if you have someone on first base, you can move the ball along, get this person to second at the cost of an out,” Park said.

But the data crunching shows something different. It may seem as though a base runner’s chance of a making it home increases as he goes from first to second, but sacrificing an out to get him there actually reduces his chances of scoring a run. “It’s a very interesting [example],” Park said. “We don’t often think of predictive analytics by looking at the positive and negative correlations together at the same time.”

The box score
Another metric relic is the box score, a dashboard that hasn’t changed for years. “It represents a very consistent data point for high-level baseball activity,” Park said.

The tough thing about data crunching the box score? It provides a good understanding of what’s happening in a particular game, but the view is too narrow for prediction. It doesn’t, for example, consider how external factors, such as weather, could impact a team or how variability impacts the data.

“You’ll find that a lot of teams try to make decisions based on predictive modeling for a single game,” Park said, “That doesn’t really work well because … a small sample size leads to a high potential of variability.”

Why it matters to your business
It’s these kinds of lessons that can be applied to businesses, said Park, whose aim is to parlay these insights into better business analytics. The metrics many companies use to evaluate employees are on par with (or inferior to) baseball scouting reports. But the less-than-meaningful business metrics are not limited to employee evaluations — simplistic ranking systems can be found in other areas of the business, Park said. Simplistic ranking systems are used to measure customer satisfaction and even product development. To really add value to the business, he advises (re)building predictive models that use rich, granular data.

Sales departments provide another example. The prevailing mindset there is to push forward, sometimes without studying the data and looking at how current events might impact what happens in the future. That means sales teams can fall into the trap of seeing any progress as good progress while ignoring other risk factors (*ahem* sacrifice bunt) that may mean losing the sale altogether.

Finally, small sample sizes can lead to analyzing data in a vacuum. Without considering the context –external and internal — businesses end up with limited insight because they’re crunching data without context.


September 16, 2013  12:55 PM

What Apple’s iPhone 5c announcement means for SMB CIOs

Emily McLaughlin Emily McLaughlin Profile: Emily McLaughlin

If it wasn’t obvious before, it’s definitely crystal-clear now: We’re engulfed in a worldwide march towards mobile. For the previously uninitiated, this realization comes in the aftermath of the most recent iPhone unveiling at the Sept. 10, 2013, Apple Special Event where the tech giant announced a more “affordable” smartphone encased in a plastic shell. Android and Windows phone manufactures have been making more reasonably priced smartphones for quite some time, so few analysts were surprised by Apple’s announcement. In fact, Forbes reports “met expectations” as a reoccurring phrase in a number of analysts’ reports.

The rumor mill started to roar before Apple’s June 2013 Worldwide Developers Conference, when tech blogs started hearing about a “cheap” iPhone. At last week’s special event, Apple announced the new iPhone 5s, an evolution of the iPhone 5 released last year, and a completely new model, the iPhone 5c (‘c’ for ‘cheap’?). While the iPhone 5c costs $100 less than the new iPhone 5s, its still-steep price tag — $99 on-contract, $549 off contract for the 16GB model — isn’t an accessible buy for a solid chunk of the population, both in the U.S. and in target markets abroad.

Apple’s decision to create a plastic-clad, more affordable smartphone speaks volumes to the direction mobile is going — both among consumers and in SMBs. What does this march toward affordable mobile mean for business, exactly? With smartphones becoming more accessible, bring you own device (BYOD) will likely ramp up from here. When employees have an amazing device capable of handling personal and work matters, they’re going to want to use them — both on company time and, perhaps, on the company’s dime.

If small-business CIOs are not crafting reasonable, effective BYOD policies now, as the consumerization of mobile rockets forward, then they’re falling behind. The first step is to understand what SMB customers and employees value, and develop policies from there. More often than not, it all comes down to these three things: simplification, accessibility and affordability.

Simplification

If employees have one awesome device capable of handling both personal and business matters, why would they want to carry an additional company-issued device? Of course, security comes into play the instant you mix business with personal. SMB employees using one device could go from accessing confidential company data to posting a status on Facebook to taking a call from Mom in a 1-minute span. As complicated as that multitasking sounds, the fact that it is all on the same device is a convenience that employees aren’t likely to surrender once they’ve gotten a taste.

Accessibility

Piggybacking off of “simplification,” smartphone users value accessibility. When employees have a personal device capable of so much, the last thing they want are restrictions placed on their activities. What CIO has time to orchestrate that anyway?

Having a smartphone or tablet has revolutionized the way employees are able to do work, i.e. responding to emails on the go, accessing important information from home – simply being available even when they aren’t in the office. This brings a whole new perspective to how business and IT operate, and adds a layer to mobile device policy considerations.

Affordability

As mentioned earlier, Apple wasn’t the first company to make an affordable smartphone, but if the Ferrari of smartphone manufacturing is coming off its high horse to make a phone more accessible across demographics, CIOs best take notice. Smartphones and tablets are becoming more available to those who couldn’t splurge before. According to the Pew Research Center’s Internet & American Life Project, smartphone ownership among U.S. adults has increased from 35% in May 2011 to 56% in May 2013. Over the same span, the percent of U.S. adults with a non-smart cell phone dropped from 48% to 35%. Finally, the percentage of those without a cellphone fell from 17% to 9% over the two -year span.

Other findings from this study suggest that smartphone ownership increases as yearly income increases. For adults in the 30-to-49 age range, 47% of those making less than $30,000 own smartphones. The numbers increase from there — 68% of those with annual incomes between $30,000 and $75,000 own smartphones, and 86% of those making more than $75,000. With Apple’s introduction of the iPhone 5c, those numbers are only likely to increase.

Developing sound, but flexible, BYOD policies are a must. Other emerging bring-your-own movements to consider when developing a BYO-policy: bring your own apps (BYOA), bring your own cloud (BYOC) and bring your own network (BYON). All in all, “bring your own” is hot, and SMB CIOs must update policies as smartphones suffuse all demographics.

What do you think will come of this iPhone announcement in the SMB sphere? Will employees insist on BYOD? Will consumers start ditching expensive smartphones for cheaper ones? Can businesses afford to give employees company-issued smartphone devices? Sound off in the comment section and let us know what you think will be the biggest business-related side effect of making smartphones more widely accessible.


September 10, 2013  5:34 PM

Could the IT department be the next Airbnb?

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

If you missed Thomas Friedman’s recent column on the “sharing economy,” it’s worth going back and taking a look. Friedman documents how a spark dubbed “airbed and breakfast” exploded into what most of us now refer to as Airbnb Inc., an online platform that matches travelers looking for short-term rentals with those who have the space to rent out.

I love sharing Friedman calls this the “sharing economy”; others have dubbed it “collaborative  consumption.” Regardless of what you call it, it’s weaving its way into just about  every facet of life: From the home to the car to the office to the very clothes  you’re wearing.

“There’s this sea change and mind shift happening around the American dream,”  Brian Harrington, chief marketing officer for Zipcar Inc., said at a recent smarter  cities event. “It used to be ownership, but now it’s access and convenience.”

Could the IT department be next? Let’s be clear, the concept of platforms and services like these aren’t new: eBay, Craigslist and even Zipcar, a car share company that got its start in Boston, Mass., have all been around for more than a decade. But in the last few years there’s been an uptick in resources offered through peer-to-peer platforms which some have argued is directly related to the downturn of the economy.

The willingness to embrace a rent-rather-than-own mentality could be a real opportunity for CIOs and IT departments, according to Deloitte Consulting. Deloitte suggests CIOs think about collaborative consumption “in terms of ‘excess capacity.’” That can be computers, server space, unused office space — whatever’s on hand.

And then Deloitte says this: Enterprises can take advantage of collaborative consumption in two primary ways: They can generate revenue by selling their own excess capacity (directly to consumers or to other businesses), or they can save money by buying or renting another organization’s excess capacity at a lower cost.

Could the sharing economy come to IT departments? And if the answer is yes, would it really make a difference by providing additional revenue or cost savings? Leave a comment and weigh in.


August 22, 2013  8:30 PM

With all of this innovating, isn’t it time for some innovation accounting?

Nicole Laskowski Nicole Laskowski Profile: Nicole Laskowski

One of the premises of Eric Ries’ lean startup methodology is something he calls “innovation accounting.”

“In traditional management, if I make a plan, and I successfully execute it and I beat the plan, then I get promoted. If I come in below the plan, I get fired. That’s the rule of general management,” said Ries in a 2011 interview with The Washington Post. “But with entrepreneurs, we never make the plan. The plan is far too uncertain; our plans are completely bogus. We’re making stuff up in the hopes of getting the resources. We’re hoping for the best.”

Startups, sort of the “rebels” of the business world, are constantly pushing the envelope; sometimes they are incredibly successful (hello, Facebook), but more often than not, they fail to live up to expectations on deadline and on budget. Ries’ argument is that standard accounting practices used by more established companies don’t translate to this fuzzy world of innovation, and so startups need a framework that better fits their reality. Enter innovation accounting. “Innovation accounting is an accounting method for figuring out if the startup is making progress before we have enough gross numbers for traditional accounting to kick in,” he said during that same interview.

Lean startup, in general, and innovation accounting, more specifically, is meant to remove the pitfalls and guesswork before all of the money runs out. The methodology does this by introducing a more scientific approach to product development (although some argue just how science-y lean startup actually is).

Core to the lean startup methodology is hypothesis and testing. By quickly building a prototype and getting it to market and into the hands of customers, the startup or business can begin collecting data/customer feedback. And here’s where the innovation accounting, what Ries refers to as “the boring stuff,” comes into play. That data provides early insight into how the market is responding to the prototype — what’s working, what needs fixing and what might need chucking. That data is then used to drive the next iteration of the product through another build, measure and learn cycle.

The trick with innovation accounting is to measure the stuff that really matters. That means trading in “vanity metrics” for metrics that can drive the business forward, according to Ries. Vanity metrics aren’t wrong, per se, but they don’t provide insight into what might be the next best steps or what might need to be changed in order to meet customer interest or demand. Actionable metrics are more complex and provide an opportunity for comparison. Or, as Ries puts it in this post on actionable metrics, it’s the difference between counting the number of hits to a website versus comparing how a new feature, rolled out to only 50% of users, impacts revenue.

“You have to be able to show quantitatively that a customer behavior that matters to the business case you’re working on is being improved as you go from iteration to iteration,” Ries said in a recent webinar. “If you don’t get the accounting right, none of this other stuff matters.”


August 20, 2013  6:49 PM

Small business trends: mPOS driven by consumerism

Emily McLaughlin Emily McLaughlin Profile: Emily McLaughlin

Want to know how mobility is influencing small business trends with regard to customer payments? The answer is at your fingertips — literally.

Arriving in email inboxes last week was an announcement from PayPal: “Your mobile card reader is Here.” PayPal’s new mobile card reader, PayPal Here, allows users such as retailers and restaurateurs to accept credit cards, checks and PayPal payments on their smartphones or tablet devices at 2.7% per swipe.

This isn’t exactly revolutionary. PayPal, an e-commerce business specializing in online transactions, wasn’t the first to jump on the mobile point-of-sale (mPOS) bandwagon. A number of card readers preceded the online payment giant in this arena, including Square, Intuit GoPayment, PayAnywhere and VeriFone PAYware Mobile e100.

And small and medium-sized businesses (SMBs) are no strangers to mPOS trends — many have been using auxiliary credit-card readers on their iPhones and tablets to conduct sales in-store or on-the-go for some time now. In fact, bring your own device and mPOS began in the SMB sphere when business-owners and employees, bound by budgetary constraints, decided to bring their own devices to work to facilitate business operations quickly and, they hoped, inexpensively. That included managing work emails on-the-go and downloading helpful applications and software to propel business forward.

So, what exactly is driving mPOS trends? If not the enterprise, then consumerism, maybe?

A 2012 McKinsey and Co. survey of 3,000 workers who use mobile devices for their job revealed approximately 80% of smartphones used at work are employee-owned. This is consistent with tablet use, as 67% of tablets used in the workplace are purchased by the employee, according to the survey. SMB owners and employees understand how mobile benefits their personal life, it seems, and then intelligently apply this knowledge to the business.

Consumers, meanwhile, are familiar with mobile payment initiatives. They’ve experienced mobile credit card readers in their local boutiques, or downloaded mobile payment apps created by retail giants like Starbucks Corp. and J.C. Penney Co. Inc. Therefore, shoppers who got last week’s email from PayPal probably let out an unimpressed sigh of “about time.”

As PayPal Here and other mPOS systems take steps toward literally putting the marketplace in the hands of retailers and restaurateurs, the march toward mobile-only continues as well – and some might say it’s accelerating to a gallop.

According to a 2011 Deloitte survey, “Cell me the money: Unlocking the value in the mobile payment ecosystem,” respondents reported a high focus on mobile payments in the following areas:

Retail: 53%
Fast food: 66%
Mass transit: 70%
Digital downloads: 47%
Parking: 45%

Where do you see a high focus on mPOS? Do you agree that enterprise organizations are not the driving force behind BYOD and other mobile trends? Sound off below.


August 19, 2013  9:38 PM

Leveraging cloud for backend ops

Karen Goulart Karen Goulart Profile: Karen Goulart

Leveraging cloud for backend ops

At Dallas-based TopGolf, CIO Tom LaPlante is one IT leader who goes well beyond lip service when it comes to innovation.  In just over year since he was named the golf entertainment company’s first CIO, he has brought new life to business and change management processes, seen the opening of two new venues and a technology lab and he’s gearing up launch an innovation think tank with employees dedicated to focusing on what’s next.

With so much focus on innovation, LaPlante seeks to make it as relatively simple as possible to run backend operations. Freeing up employees to work on more innovation-focused projects is often cited as a potential perk of leveraging cloud solutions. For LaPlante, embracing cloud has meant keeping the innovation focus while avoiding additional hires.

“Our philosophy is to be lean and mean, so if I were to do a certain thing in-house I might have to add three people versus letting someone implement that technology and let the cloud vendor deal with the rest.”

LaPlante currently runs Microsoft Office 365 in the cloud and several of TopGolf’s site-specific solutions are cloud based or run on software-as-a-service (SaaS). It’s proved a good way to get solutions tailored for TopGolf’s sites and get them scaled up faster than they could by building and hosting them in-house.

“Thus far we’re seeing cost that’s if not neutral, slightly lower, because I don’t have to staff up and house a big data center,” he said. “We use colo facilities and for our data warehouse initiative we’re still deciding whether to host that in the cloud or stand up our own, but we try to make as much use of cloud capabilities and technologies as possible.”

Click here to read the full SearchCIO Innovator profile of Tom LaPlante .


March 20, 2013  3:42 PM

Samsung Galaxy S4 launch patronizes women in technology

Emily McLaughlin Emily McLaughlin Profile: Emily McLaughlin

One step forward, two steps back for women in technology? Just when women in tech seem to be breaking through IT leadership glass ceilings and making strides towards equality on the consumer end of technology, Samsung goes and gets all sexist with its Samsung Galaxy S4 launch.

 IT leaders like Marissa Mayer, Sheryl Sandberg and Pamela Goldberg have sparked a debate about women’s role in technology, demonstrating through both actions and words that the IT gender gap is closing slowly but surely. But during this period of reform within IT, despite the examples set by these women and the publicity around their successful careers, Samsung was not deterred from boldly alluding to female IT illiteracy and common gender stereotypes as part of its Galaxy S4 launch stage at Radio City Music Hall March 14.

During the unveiling of its newest smartphone (due to hit shelves late April 2013), the Korean tech giant showcased the device’s new features (5-inch screen, 1080p display, 2GB RAM, 13 megapixel camera, etc.) with the help of some theatrics. Like any other product launch, improved product specs took priority. However, during Samsung’s presentation of newer applications like Air Gesture and S Health, the presentation took a turn toward the sexist, enlisting the help of six actresses posing as girlfriends from Miami planning an upscale wedding with the help of their smartphones and a few glasses of wine.

When the question of Galaxy S4′s usefulness was posed, the Samsung ladies sounded off: “My nails are wet,” “Sticky fingers!” “Sunscreen” and “I really don’t want to put down this drink!”

Similar to Air Gesture is Samsung Smart Pause. As the emcee described it, “If DeeDee was watching a video and something caught her eye (handsome man posing as landscaper crosses the stage, sensual music plays), the Galaxy S4 will automatically pause the video.” Samsung, don’t you think this hands-free browsing and pausing might benefit women in a different way — say, for business matters?

Another aspect of the Galaxy S4 launch presentation that stirred up some controversy was the ladies’ explanation of S Health. One housewife joked, “My mother always dreamed I’d end up with a doctor. I bet she didn’t imagine this!”

Generalizing women as health and fitness enthusiasts seems wrong, no? Not every woman is trying to emulate the Barbie or housewife lifestyle. Female leaders like Mayer and Sandberg are concerned with the same mobility issues that plague all mobile workers — male and female. What would these advocates for women in technology have to say about Samsung furthering negative stereotypes of female users? How would the women of WITI (Women in Technology International) respond?

In its Samsung Galaxy S4 launch, a tech giant not only referenced the 1950s, marry-rich, housewife stereotype, but insulted the progress of women in technology. Having three businesswomen thrown into the mix of Samsung’s group of girlfriends might have changed everything.

Readers, this blog post is not to deter you from the purchase of an impressive device, but rather to discourage vendors from treating consumer women as vain, self-absorbed money grabbers. Women have proven their IT literacy and definitely have more to say and do than marvel at a smartphone’s candy-colored accessories and its ability to preserve their manicures.

Tell us what you think about the role of women in technology. Do you think the Samsung Galaxy S4 launch was sexist? Sound off in the comment section below.


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