CIO Symmetry

Oct 3 2008   2:22PM GMT

Obama’s iPhone App

Kristen Caretta Kristen Caretta Profile: Kristen Caretta

The Obama campaign has introduced an iPhone application — Obama ‘08. Self-described as the “official, comprehensive connection to the heart of Barack Obama and Joe Biden’s campaign,” the application has features and tools to keep interested voters up to date.

The application’s features include up-to-date campaign news, a “call friends” feature (allowing the user to reach out to friends to remind them to vote, etc.), videos, photos and talking points (to help users convince their friends to vote for Obama).

The free application was developed in less than three weeks by volunteers and is available in the iTunes App Store. In his blog, Senator Obama’s staff notes, “This tool is designed to help you become more directly involved in our campaign to change the country.”

The country hasn’t been changed yet, but the Obama campaign has changed the way Americans connect and become involved during election season. Before Joe Biden was announced as his running mate, Obama promised to text message the news to those who texted VP to a designated number. He also offered up free Obama buttons via Facebook to those who requested them.

The Obama campaign has taken social networking to a whole new level – using technology to its advantage. And it’s certainly not afraid to try something new – blogging, Facebooking, texting, Twittering and creating iPhone applications.

For those of you who try it – phone a friend. Or at the very least, share your phone-a-friend option with Governor Palin.

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