Apparently, customers are supposed to be happy that Microsoft is going to support its most successful OS for another six years.
If you haven’t already, you really should take a look at Microsoft Senior Vice President Bill Veghte’s letter telling customers that yes, they’re going to have to take Windows Vista sooner or later.
As a PR man, Veghte is masterful. It as if he begins by rubbing a hand on the crying customer’s back, a pat here and there, assuring him that “It’s alright, we’re going to issue Windows XP updates until April 2014.”
“So I can keep buying computers with XP?” the hopeful customer asks, lifting his reddened eyes from his palms and turning his head toward Veghte, who is crouched next to him.
“Well, no,” Veghte says. “But you can buy Vista and then maybe Dell or HP will help you downgrade to XP. When you realize we’re not exactly staying up at night working on XP updates, you can just come back to Vista.”
“Oh,” he adds. “Did you know Windows 7 will be out in about 18 months? It’s really great. And it runs on the same architecture as Vista, so even though you’ll just then finally be migrated to Vista, it won’t be as much work to get into the new OS.”
“Well, if you put it that way,” the customer says, his crying subsiding, “I guess I’ll just get on with my Vista migration now.”
Is Vista security better? Yes, probably. Does it support most critical applications? Yep.
Still, customers aren’t clamoring for it. So Microsoft will just keep forcing it on them. Last day for new XP machines is Monday.
“Windows Vista was a very ambitious release,” Veghte writes in his four-page letter.
And writing a novel is a very ambitious plan for me. But I don’t kick open my roommate’s bedroom door, point an automatic pistol at him, make him read the thing and then make him beg – nay, scream – for a sequel.