CIO Symmetry

Sep 29 2008   9:51PM GMT

I’m a PC, and I don’t necessarily like Microsoft

Kristen Caretta Kristen Caretta Profile: Kristen Caretta

After the annoyingly strange Jerry Seinfeld/Bill Gates commercials promoting Microsoft, a new batch of adverts surfaced featuring the slogan “I’m a PC.” It goes something like this: Microsoft employees and users are meshed together in a montage of “I’m a PC and I [fill in stereotype of your choice here]” in a battle against Apple’s commercials portraying a PC negatively. Because, as they say in the ads, a PC is not a stereotype. But grouping all PC users in as Microsoft supporters is not?

Well, I’d like to go out and say I’m a PC, but I can’t give Microsoft all the credit in that decision.

By the way, why is Microsoft able to benefit from the term PC? Last time I checked, PC stood for personal computer and Wikipedia defines that as “any computer whose original sales price, size and capabilities make it useful for individuals, and which is intended to be operated directly by an end user, with no intervening computer operator.” So regardless of the operating system, aren’t we all using PCs?

Please, correct me if I’m wrong, but aren’t I just as much as PC user with my Linux operating system as you are with your Mac operating system? And, no, I have not forgotten that MS-DOS was the catalyst making the personal computer a reality. But nowadays, Windows is just one of the operating systems that make our PC world go ‘round.

Do you automatically associate being a PC user with Microsoft Windows? If so, is it because we’ve been trained to think PC = Microsoft? Maybe. Look at the constant barrage of ads we’re faced with. It happens every single day with everything. We automatically call all tissues Kleenex, gelatin of all brands is Jell-O and no one flinches when asked to “Xerox it.”

Is Microsoft playing into our ad vulnerability? Worse, are we falling for it? Let me know what you think.

2  Comments on this Post

 
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  • Mrdata
    Perhaps you should go one step further and consider Microsoft more of a marketing company than a software company.
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  • MISDR
    Yes, I always think of a PC as Microsoft WIndows. Let me explain. Microsoft has done WHATEVER it takes to make us, the consumer, the best Windows PC Microsoft could make. Don't get me wrong, in an Enterprise, Windows Vista is CRAP, but XP, Windows 2003 Server keeps improving all the time. Microsoft continues to secure it's product keeping up with Threats. What has Apple done (Other than the iPhone)?? What about that Linux single application FREE software?? Microsoft continues to evol the PC into more and more with the rest trying to keep up. The PC lives and yes I am a PC and I am the MIS Director that uses a PC!
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