First, maybe I’m pessimistic, but I’m kind of shocked that Google hasn’t been combining its information about users all along. I mean, it’s 2012, right? Facebook basically knows enough about me to successfully predict what I’m going to wear tomorrow, yet we all grudgingly accept Zuckerberg’s evil empire and go on with our status updates. But Google makes one tweak with how its own products manage a user identity and everyone is up in arms? Face it, the war was over a long time ago when it comes to online identity. You want to be mad at a company, it’s not Google — not this time, anyway.
Of course, there’s the new Google Personal Search, which I’ll admit is a little disarming, but then again, I am somewhat surprised that there are still people who believe that the stuff you put on the Internet is somehow hidden from the world. This naïveté might have been appropriate in 1996, but at this point, how can people not understand how the Internet works?