Will Cyber Monday holiday shoppers hog all the bandwidth?
A recent Maritz Poll showed that expected Cyber Monday shopping is up from 20% last year to 26% this year.
According to the National Retail Federation’s eHoliday Survey, 84% of online retailers will have special Cyber Monday sales, up from last year’s 72%. Shopping dollars will undoubtedly be wisely spent this season, and retailers everywhere are competing for the sale.
With the online deals presumably drawing in more shoppers, will company networks feel the stress? Nearly 56% of workers plan on shopping online while in the office this year. According to a BIGresearch survey, 70% of people between the ages of 18-34 with Internet access will shop from work, with men being the ones most likely to shop (60% of men vs. 51% of women).
But will people really wait until Monday to start their online shopping forays? More households have high-speed Internet connections, eliminating the need to use office network connections on Monday. The online deals, however, may be the reason people hold off — so a spike in Web traffic over company networks is likely to occur.