Yes, security vendors play dirty, but how do you cope?

It seems fairly obvious that vendors use security alerts to promote themselves and devalue their competitors, as addressed in this CRN article. And I imagine many channel folks can relate to the challenges that result, i.e. defending vendor products to their customers, separating the security alert wheat from the chaff and relating that info to their customers. But how you handle this challenge? I’d like your input. How do you manage security alerts? What is your process for analyzing them and communicating with your customers? Post your comments here or email me directy. Perhaps we can come up with some best practices.