Virtual VARs

Are you a citizen of Second Life? Does it make sense to build a business establishment in a fake world?
Unclear, but some VARs, including Ira Chandler, president of Curbstone Corp.,  are aboard. Here he is. Or rather, here his avatar  is:

IBM and Cisco have built their own virtual online presences, IBM on Second Life and Cisco with its own “PartnerSpace.”  Here’s what that looks like:

And here:

For more on VARs in (virtual) space, see Alice LaPlante’s story on SearchITChannel.