Channel Marker

Aug 23 2011   7:20PM GMT

TouchPad banners still hanging at HP headquarters

PatOuellette Pat Ouellette Profile: PatOuellette

This just in from a spy. Yes, that’s a gigantic TouchPad banner hanging off HP headquarters as of Tuesday morning. Kind of eerie, ain’t it?

Last week, most stores were well-stocked with HP TouchPads. But now that HP nuked its tablet business, TouchPads are selling like hot cakes at $99 each. Our eye witness saw 35 to 40 people (no badges so not HP employees) lined up at HP before 9 a.m. for the hot-selling-but-dead product.

VARs said HP’s cost for the high-end TouchPad, which listed for $499, was $380. VARs could make 4% of list, or $20 from each sale> Small problem: Precious few sold at $499. But now VARs say customers are begging them for the $99 deals. Not likely, said one. “I expect to ship them back to Ingram [Micro] for a full refund.”

Is interest in the HP’s moribund¬†TouchPad the ultimate irony, or is it a great – if unprofitable – guerilla marketing campaign from HP?

Let us know what you think about the story; email Pat Ouellette, Associate Editor, at , or follow us on twitter.

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: