On Sunday, Sept. 7, Patriots quarterback and reigning NFL MVP Tom Brady suffered a season-ending knee injury — dashing the dreams of fans across New England, giving championship hopes to other AFC teams and … inspiring a new EMC marketing campaign?
Yup, it’s true.
EMC today released the Iomaga eGo Patriots edition, a 250GB portable hard drive that’s branded with the Patriots logo and carries the tag line, “You never know when you’re going to need your backup.”
Oh, I get it, like how the Patriots have needed their backup quarterback this year. Good one, EMC. The other football puns in the press release are equally cringe-inducing, like “score a touchdown with backup you can trust” and “an all-pro guard that protects your data on every play.”
Iomega is headquartered in San Diego, but the unit’s president told the Boston Herald there aren’t any plans for a Chargers hard drive because “we want to go with a winner.” He neglected to point out that the Chargers embarrassed the Patriots 30-10 on national television earlier this season.
Let’s just be thankful Iomega knows hard drives better than they know football.