This year, worldwide spending on security should reach $60 billion, up 8.4 percent from $5.5 billion in 2011. That trajectory should boost worldwide spending to about $86 billion by 2016, reflecting growth of 9 percent to 11 percent during that timeframe, Gartner predicts.
“The security infrastructure market is expected to experience positive growth over the forecast period, despite risks of further economic turbulence,” said Lawrence Pingree, a Gartner research director.
Overall, about 45 percent of the businesses that Gartner used to make its projections are expecting to increase their budget over time; just 5 percent anticipated a decrease.
Here are some of the priorities surfaced by Gartner’s research:
It’s intriguing to me that mobile security isn’t on this list, which suggests to me that companies plan to rely on better management at the infrastructure level to control this.
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But this new statistic about the $16.5 billion security software sector from Gartner really gave me pause: In 2010, the share of the market controlled by the so-called big vendors (aka Symantec, McAfee, Trend Micro, IBM and EMC) FELL to 44 percent from 60 percent in the prior year.
That’s right, folks. That means that the incredibly dynamic security software solution set continues to attract new players. Even though there have been plenty of mergers and acquisitions to consolidate the market over the past five years, the spike in cybersecurity activity in the past 12 months continues to inspire innovation.
Notes Ruggero Contu, a principal research analyst at Gartner:
“The security market continues to provide good growth opportunities for both established players and start-up companies, and the market landscape remains fairly dynamic with many competitors. While end-user organizations have show an increasing preference to use a suite of products from fewer suppliers, the complexity of end users’ product portfolios will not be solved in the short term because new, standalone niche tools will continue to be purchased to solve new rising threats and vulnerabilities that incumbent players haven’t been able to address.”
For the channel, this means two big things:
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eSet is one such vendor. The security specialist comes out of Bratislava, Slovakia, but with less exotic U.S. headquarters in San Diego. The company is gaining a good reputation for its anti-virus software and building a devoted cadre of VARs, many of which are weary of dealing with Symantec and other security software giants.
PowerSolution.com’sDave Dadian raved about eSet last year and is still enamored with it, having moved most of his Symantec A/V customers over. He likes the smaller footprint and efficacy but he really likes the fact that eSet is easy for him, as a VAR, to work with.
Frank Basanta, the COO of Systems Solutions in New York City, seconds that motion.
“The product has one of the smallest footprints in the market, one of the fastest scanning speeds and the company is very aggressive on marketing and advertising,” he said.
It also helps that eSet doesn’t take VAR business for granted, Basanta said.
“They don’t’ rest on their laurels. One thing we liked– and this is real important,– is that throught the downturn, eset realized they had to do something to increase revenue besides coming up with special promos and they worked really working closely with VARs. If you something, they get on the phone with you.”
That is not something the software security giants are not known for. Basanta said he gets good margin from eSet but the hands on attention might be even more valuable.
Face it, smaller companies have to be scrappier and smarter. And the downside of getting huge is that big vendors tend to carpet bomb their geographies with partners. Thus a Symantec or Microsoft VAR in New Jersey has to contend with hundreds if not thousands of other Symantec or Microsoft VARs in New Jersey. That’s not a good thing when it comes to margin pressure.
There are some quibbles. Dadian wishes eSet would sell through distribution. “I don’t like having to go direct. That means we get servers and PCs etc. from Ingram Micro and Tech Data, but then have to order A/V through them.” A distribution relationship would ease ordering, invoicing and etc., he said.
Are you working any cool vendors with less-than-stellar name recognition? email Barbara Darrow, Senior News Director at firstname.lastname@example.org,
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So, say goodbye to IronMail and hello to McAfee Email Gateway.
So long Webwasher; hey to McAfee Web Gateway.
Sayanara to Sidewinder and howdy to McAfee Firewall Enterprise.
Is it just me, or is something getting lost in the translation here?
Securify morphs into McAfee User Behavior Analysis. SnapGear is now McAfee UTM Firewall. Secure Web SmartFilter is now just McAfee SmartFilter.
News of these branding changes was sent out to some Secure Computing partners this week. These VARs have been on tenterhooks since McAfee completed its $400-and-something-million buyout of Secure Computing last fall. Stay tuned to SearchITChannel.com for more on the McAfee’s integration plans.