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IT buyer market research


September 11, 2008  10:42 AM

Marketing 101: What not to do



Posted by: YuvalShavit
IT buyer market research

I got a press release today in the mail that was a great of example of how not to run an advertising campaign. The release in question was expensive, hard to understand and not very memorable (except insofar as it was unmemorable). When I researched an article last year on

September 5, 2008  2:56 PM

Survey sez: Make my IT work better with my business goals



Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research

The most interesting result from the Society for Information Management (SIM) latest survey isn't so much the fact that IT professionals want technology infrastructure to align better with their business goals, it was the dramatic increase in importance that the...


August 18, 2008  7:06 PM

Vista downgrades can’t really be this rampant, can they?



Posted by: Bcournoyer
IT buyer market research, Microsoft, Tech Blogs

A recent study -- albeit a highly unscientific one -- has found that 35% of business users who bought PCs with Windows Vista licensesĀ haveĀ downgraded to Windows XP. The study comes from...


August 12, 2008  5:50 AM

Research reveals what motivates buyers to embrace emerging technology



Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research, IT channel products and technologies, Vendor partner business issues

I've spent most of my journalism career gawking over the new stuff, the products that could be best-described as NOT mainstream. Well, AMI Partners has just come out with some new research in conjunction with the


July 11, 2008  5:15 PM

CDW: IT spending plans relatively stable



Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research

Hello kids, time for the latest round of spending data from national computer products reseller CDW! With the stock market bouncing all over the place, how comfortable REALLY are businesses about spending on information technology? Certainly there is no cause for great celebration ... or depths of...


July 7, 2008  1:24 PM

Microsoft: We will cut partners in on our hosted infrastructure services



Posted by: badarrow
Barbara Darrow, Channel partner programs, Direct reseller channel conflict, Email -- Exchange, Outlook, IT buyer market research, IT channel products and technologies, Managed services providers, Microsoft, News, Software as a service (SaaS)

The word wafting around the Microsoft Worldwide Partner Conference is that the company will at last outline partner rebate/commission structure for those partners bringing customers to Microsoft-hosted solutions including the Microsoft


June 26, 2008  10:46 AM

Database market share war resumes



Posted by: badarrow
Barbara Darrow, IBM, IT buyer market research, IT channel products and technologies, Microsoft, News, Oracle

It's that time of year for the database market share squabble. IDC has released its numbers--at least to the vendors--and two of the three big database players are claiming victory. From the snippets the vendors themselves release, it's hard to draw conclusions. It's like the

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May 20, 2008  8:19 PM

Seized with doubt: CDW IT Monitor reflects buyer uncertainty



Posted by: Heather Clancy
Authors, Channel partner programs, IT buyer market research, IT channel products and technologies, Reseller channel business development, SMB

Has there ever been an economist willing to say we're in a recession while the recession is actually happening? My own personal barometer of the economy (my husband who is a contractor) continues to have a very bizarre spring. After months of denial and a sort of lag factor, it appears that IT...


May 9, 2008  10:40 AM

Knowing your customer (or potential customer)



Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research

CDW recently released the results of what it's calling the 2008 CDW Small Business Driver's Seat Study, which taps more deeply into the motivations of technology buyers. The data is provides a...


March 9, 2008  5:06 AM

Surprise! CDW research shows small businesses worried about IT spending



Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research

Yes, here I am, with more depressing economic news for those of you out there in IT services land who count on small businesses as your bread-and-butter clients. CDW's latest CDW IT Monitor shows that only 29 percent of small businesses expect their IT budgets to increase over the next six months....


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