Channel Marker:

Marketing

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December 22, 2017  5:50 PM

IT channel partners: A look ahead at 2018

John Moore John Moore Profile: John Moore
Channel, Cisco, iot, Marketing, Microsoft

Taking a step back may shed some light on what's ahead next year for IT channel partners. A look at the top Channel Marker blog posts of 2017 -- as measured by page views -- reveals reader interest in next-generation networking, IT security, the internet of things (IoT), data management,...

July 15, 2016  4:48 PM

WPC 2016: A few takeaways from Microsoft’s channel event

John Moore John Moore Profile: John Moore
Azure, Channel, cloud, Marketing, Microsoft Partner Network, Microsoft partners

With Microsoft's Worldwide Partner Conference  in the books, here are a few takeaways and observations on WPC 2016. • Partners appear to like Microsoft's Cloud Solution Provider (CSP) program Microsoft officials cited


April 5, 2016  4:02 PM

Five MSP marketing tactics to boost growth

John Moore John Moore Profile: John Moore
Content marketing, digital marketing, Email marketing, Managed Services, Marketing, MSP, social media

Scott Lindars, a former Citrix senior alliance marketing manager and now director of technology markets at Merit Mile, an interactive agency in Boca Raton, Fla., outlined MSP marketing tactics at the


March 17, 2016  1:01 PM

Cisco wants channel partners to Engage with digital marketing

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel, Cisco, digital marketing, Marketing

For several years now, former Gartner vice president and distinguished analyst Tiffani Bova cautioned that customers, not technology, are the most disruptive...


March 8, 2016  3:14 PM

Marketing on the cheap: Pointers for channel partners

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel, Channel partners, Cisco, Customer service, Marketing

Cisco's Marketing Velocity event, held last week in conjunction with


July 7, 2015  9:14 PM

Bluewolf and the art of the partnership

Lynn Haber Lynn Haber Profile: Lynn Haber
Channel, Marketing, Oracle, Salesforce.com

Born-in-the-cloud companies are a new breed of channel partner gaining stature, and customers, as consultancy and implementation leaders in the burgeoning...


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