Citrix Systems

More tips for selling server virtualization

As customer demand for server virtualization continues to grow, so does competition among vendors and resellers.

Despite all the industry hype about server virtualization, a lot of businesses are just now familiarizing themselves with the technology and available products. The most successful vendors and resellers will be those that can demonstrate the benefits of server virtualization and show how it meets specific business goals.

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Parallels CEO predicts Xen’s death

Before last week, some Citrix partners — and even some high-up Citrix execs — felt the company’s server virtualization efforts were lacking.

The most common complaints were variations of “You spent $500 million on XenSource, and you’re not doing anything with it!” and “This partnership with Microsoft is gonna come back to bite you where the sun don’t shine!”

But with last week’s news that Citrix will give away XenServer and associated features like live migration, the company seemingly reaffirmed its commitment to server virtualization, and most of those complaints seem to have subsided.

I say “most” because at least one person still sees trouble ahead for XenServer. In fact, he predicts its demise. That person is Serguei Beloussov, CEO of Parallels, the virtualization company best known for its technology that runs Windows on Macs:

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Microsoft, Citrix rumors: Here we go again

 VMworld 2008 kicks off Monday and all through the blogs,  lots of creatures are stirring with tales of a soon-to-be-announced Microsoft buyout of Citrix.
 this little gem earlier. That blog, in turn, links to this John Dvorak podcast which also touches on the subject.

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Microsoft’s virtualization party

Microsoft wants customers and partners to know that it’s really, really REALLY ready to virtualize. So it’s hosting its “Get Virtual Now” event Monday.

It’s invited a few dozen of its best-friend vendors (if that’s not an oxymoron) to Bellevue for its big day.  Among the Platinum sponsors the usual suspects are well represented. Intel? Check. Dell? Hewlett-Packard? IBM? Hitachi Data Systems. Check, check, check and check. That makes sense. The server guys will claim their boxes are Hyper-V ready or Hyper-V capable or Hyper-V elite. Whatever the label is, it means little except in marketing terms.  (”Hey HP, what’s technologically different between this server today and your server last week? Nothing?” And so it goes.)

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