Posted by: Heather Clancy
Authors, Heather Clancy, Information technology services, IT buyer market research
Yes, here I am, with more depressing economic news for those of you out there in IT services land who count on small businesses as your bread-and-butter clients.
CDW’s latest CDW IT Monitor shows that only 29 percent of small businesses expect their IT budgets to increase over the next six months. That compares with 53 percent of all the businesses responding to the IT solution provider’s bimonthly poll of IT decision makers, which encompasses the opinions at least 1,000 participants.
Still, the overall index stands at 73 for February, which is an increase from 69 last December.
In his analysis of the data, CDW Vice President Mark Gambill says that the lower scores for the small-business sector could be tied to the fact that small businesses generally see less perceived value in their IT investments than do midsize or large companies. The results show that 39 percent of small businesses believe that IT helps their bottom line, compared with almost 80 percent of the larger companies. That’s a big gap and one that VARs need to work on.Here’s a site where you can poke around more at CDW’s research.