Posted by: Brein Matturro
Data storage management, Managed services providers, Reseller channel business development, Servers and desktop hardware
SonicWALL Inc. today announced expanded features to its continuous data protection (CDP) appliance, which now allows for data backup from one unit to another. The changes give value added resellers (VARs) the chance to perform managed services without a large IT investment, SonicWALL executives said.
The Sunnyvale, Calif. company sells its products exclusively through the channel and plans to expand its footprint in the small business market where company officials said they see tremendous growth potential.
The new product features should help VARs change their business strategy with customers, according to Matthew Bolton, product manager for SonicWALL’s CDP business unit.
“Our VARs want to develop longer-term relationships with their customers and offer more managed services versus project-based work,” Bolton said. “For partners to get into this business all they have to do is stick an appliance in their facility, license it and then start backing up their customer’s data from their CDP appliances at their customer’s site,” Bolton added.
SonicWALL’s CDP product works with the company’s other storage appliances, which have data compression technology and can store data ranging from 160 Gbytes to 1.2 Tbytes of storage capacity.
One SonicWALL partner is New York, N.Y. based Primary Support Solutions, Inc. According to Ronnie Parisella, Primary Support’s Chief Technology Officer, the new edition and its backup features will indeed help current CDP partners win more business.
“In addition to selling all of the benefits that SonicWALL CDP comes with out of the box, you now have the opportunity to back up and manage your customer’s data from your location in addition to theirs,” Parisella said. “There’s not a business out there that could not benefit from this device.”