The good news is that you have a lot of prospects in small-business disaster recovery solutions, according to a recent survey by Symantec. The bad news is that most of your prospective customers don’t understand just unprepared they are, so your sales cycle isn’t likely to be easy.
The company’s 2009 SMB Disaster Preparedness Survey included roughly 1,560 responses from 28 different countries. A full 82 percent of the SMBs said they were satisfied with their disaster recovery plans. At the sime time, however, the average respondent reported at least three outages in the past 12 months. What’s more, only 23 percent back up their data. Even those businesses aren’t backing up their COMPLETE data set, since most of the SMBs that ARE backing their data are backing up only about 60 percent of what they have.
Here’s the complete press release about the survey. And here’s a presentation that details the results specifically for the North American market.
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