Posted by: badarrow
Barbara Darrow, Google, IT channel products and technologies, Microsoft, online advertising, Razorfish
Microsoft is reportedly trying to sell off Razorfish, the digital ad service to a large consortium of advertising agencies. The Wall Street Journal reports that the company is trying to offload Razorfish–but with the condition that the acquiring company buy ads on Microsoft properties.
The news comes as Microsoft kicks off its annual partner conference–where many of the companies old-line partners think it is unduly fixated on Google and online ad services at the expense of some of its core technology businesses.