Channel Marker

Mar 13 2007   3:07PM GMT

Red Hat reaffirms channel committment

Yuval Shavit Profile: YuvalShavit

On the eve of Red Hat’s announcement of release 5 of its enterprise Linux operating system, the company is reaffirming its commitment to the channel.

That commitment is relatively new. The company’s vice president of North American channel sales, Mark Enzweiler, told SearchITChannel.com last month that although Red Hat has had partners in the past, it has never had a formal, unified channel strategy — a gap Enzweiler said he was brought on board specifically to address in October.

Red Hat launched a new Certified Service Provider (CSP) program last month to a select few of its partners which the company says will help them achieve a faster turnaround, and thus higher profits, for certain core services .

Sometime later this month, Red Hat will be introducing a program to help partners communicate with one another, said Brett Hunter, Red Hat’s director or partner marketing .

It is also upgrading its partner portal Web site soon, including a new subscription center that will track partners’ customers and remind those partners when a client’s subscription needs renewing. That will not only make it easier for partners to get cuts on renewal fees, but will give them a good excuse to talk to customers and potentially up-sell to them, Hunter said.

Red Hat also hired executives to develop its partner program abroad, bringing in Petra Heinrich to lead its European channel in January and Masatsugu Koketsu to build up the channel in Japan earlier this month.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: