Channel Marker

Jul 3 2007   2:04PM GMT

Quarter of VARs not on revenue target, preliminary report says

Brein Matturro Profile: Brein Matturro

A new survey of value added resellers shows the second quarter of this year was a mixed bag in the enterprise storage market. A quarter of respondents said their revenue is below expectations; 47% said they are on target and 31% said they are ahead of their second quarter revenue targets. 

The preliminary results – which involved only 32 VARs — are part of a much larger report to be published by R. W. Baird & Co., Inc. in the next few weeks. The initial findings, however, do give storage-market observers some anecdotal evidence of what is turning out to be a highly dynamic market for 2007.  

In addition to their revenue evaluations, VARs identified their favorite vendors – among which Network Appliance Inc., VMware and Cisco held the lead.  Respondents were more negative about larger storage vendors, including IBM, Dell, Sun, EMC, Hitachi Data Systems and Symantec/Veritas.  NetApp retained the lead as storage vendor of preference, while HP was the favored server vendor. 

Fastest growth areas for those polled include server virtualization; 90% of respondents sell virtual products, with VMware being far and away the leader.  VARS also reported increasing confidence in iSCSI; 53% of VARs reporting they see either strong or moderate demand for the IP networked storage technology.  They also listed data deduplication as a strong market area; nearly 60% of resellers said they are offering the technology to their customers and 38% said they will consider it.  

 Comment on this Post

There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to:

Share this item with your network: