I promise, this won’t be another “2009 is going to be full of doom and gloom” post! You don’t need to be told the obvious; you’re living it right now. What you need to know is what you can do to come through the economic downturn better than ever. My next round of blog posts will focus on what you should be doing to not only survive, but to prosper and grow in 2009.
First, know thyself.
That’s a ton of questions. The answers depend on who you are now and who you want to be as an integrator in the coming years. Are you focused only on services, or do you want to sell a mix of products and services? Or do you just want to sell a bunch of products and let someone else deal with the technical headaches?
And, don’t try to be something you are not. For example, if you can turn product at razor-thin margins and have a respectable bottom line, do that! For some reason, there is a constant disrespect for organizations that know how to do this — and much of the lack of respect comes from within the organization itself. Someone gets the idea that they need to start adding value, profits sink and eventually so does the company.
Next up: Now that you know who you are or want to be, let’s focus in on your suppliers, what you want out of them and what to look for to determine whether they’re going to survive the storm.
George Crump is president and founder of Storage Switzerland, an IT analyst firm focused on the storage and virtualization segments. Prior to founding Storage Switzerland, he was CTO at one of the nation’s largest storage integrators.