Channel Marker

May 22 2007   10:17AM GMT

PatchLink moves to 100% channel strategy



Posted by: Bcournoyer
Tags:
Channel partner programs
Direct reseller channel conflict
Network and application security
News

PatchLink, a Scottsdale, Arizona security vendor, plans to sell all of its products through its value-added resellers (VARs).

The company, best known for its security patch and vulnerability management products, made the announcement this morning. Its multi-tiered channel program, called the Global Solution Provider Program, began in 2005 and has brought PatchLink 340 new customers since the beginning of this year. Company executives hope their 100% channel strategy will drive that number even higher.

PatchLink joins a growing list of security vendors putting more emphasis on their channel programs. Boston-based Sophos went to a 100% channel model last month, and Symantec enhanced its partner program with bigger rewards in late winter.

–Colin Steele

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