Posted by: Bcournoyer
Channel partner programs, Direct reseller channel conflict, Network and application security, News
PatchLink, a Scottsdale, Arizona security vendor, plans to sell all of its products through its value-added resellers (VARs).
The company, best known for its security patch and vulnerability management products, made the announcement this morning. Its multi-tiered channel program, called the Global Solution Provider Program, began in 2005 and has brought PatchLink 340 new customers since the beginning of this year. Company executives hope their 100% channel strategy will drive that number even higher.
PatchLink joins a growing list of security vendors putting more emphasis on their channel programs. Boston-based Sophos went to a 100% channel model last month, and Symantec enhanced its partner program with bigger rewards in late winter.