Slowly but surely, some of the big high-tech vendors have started pulling their channel partners into their “green technology” efforts. As Barbara Darrow blogged earlier this week, Sun is the latest to put a formal stake in the ground. Actually, honestly, they’re the first high-tech vendor that I can think of that really has made a public effort to include its VARs in this green thing.
So, in case you’re wondering just how much opportunity exists for services related to green technology rationalization, I wanted to share some statistics that were recently released by Forrester Research as part of a report called “The Dawn of Green IT Services.”
First, the bottom line: Forrester believes that overall services related to helping companies rationalize the energy efficiency and sustainability profile of their technology will peak at $4.8 billion in 2013, with roughly half of that spending coming from European businesses. (The services revenue for this year is expected to be around $500 million.) Much like the Y2K wave, green tech services will begin to taper off after this point as the practices become more a standard part of running an IT infrastructure, Forrester concludes. Another note: North America companies will be slower on the uptake than those in Europe, with spending peaking around $2.1 billion in 2013, the firm reports.
You can compartmentalize the opportunity for green tech services into three different buckets: the assessment phase, the planning and development phase, and the implementation phase.
As you might expect, assessments present the shortest-term opportunity, running between two and 10 weeks and costing $30,000 to $100,000. Only about 50 percent of companies will proceed to the next phase: detailed planning. But, Forrester figures that those that do should be willing to spend between $50,000 and $400,000 on roadmaps for any number of initiatives such as server virtualization and consolidation, an enhanced power infrastructure, and more energy-efficient servers and other gear.
Need more convincing that green tech isn’t just a boondoogle?
The big jackpot will go to those VARs and integrators that become involved in making green tech plans become reality. The implementation phases of these projects will take from 30 weeks to more than 100 weeks, according to Forrester. They can cost from $300,000 to $2 million — for the services alone.
By the way, here are some efforts that Forrester considers to crowd under the green IT umbrella:
- Green procurement policies
- E-waste recycling
- Data center optimization
- Supply chain optimization
- Building automation projects
- Collaboration and conferencing initiatives
- Managed print services
Heather Clancy is a high-tech journalists and strategic communications consultant with SWOT Management Group. She can be reached at firstname.lastname@example.org.
Remote access to GMail and its chat program went down yesterday. It was only for half an hour, but the publicity surrounding the outage could hurt Google’s push to attract business customers.
The problem affected IMAP, which lets users access the Web-based GMail from other programs and devices. Google didn’t disclose what caused the outage but said it’s now resolved.
That may be the case, but the quick resolution won’t do anything to win over IT managers who are already skeptical about using Google’s Web-based services in their businesses. If Google can’t guarantee that email will always be up, how can they guarantee that business customers will be able to access documents or collaboration sites stored in the “cloud?” And how can they ensure the security of that data?
Those are the questions that potential business customers will be asking Google and any channel partners that start selling its enterprise services. That portfolio includes Google Apps — a Microsoft Office competitor that is now integrated with Salesforce.com — as well as the Google App Engine development platform and Postini messaging security software.
A business user on the GMail Help Discussion Google Group identified as “times enemy” said the outage made him consider a new email host: “A huge, if not number one selling point for moving one of our companies over to Google Apps was Google’s robust network!”
CNET news blogger Stephen Shankland and Information Week’s Eric Zeman both point out that GMail remains in beta, even though it’s four years old, and that should be another reason for business customers to remain skeptical.
Microsoft pulled one over on the Windows Vista haters yesterday, releasing a supposed Vista Service Pack 1 (SP1) internal sales video. The video, “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band, features a Bruce Springsteen lookalike singing about Vista’s improvements in “security, desktop and mobility, and productivity.” And there’s even a sax solo.
Bloggers jumped all over the video, criticizing it as “the most painful Microsoft video ever made” and “appallingly embarrasing,” and even saying it “damages the dignity of not only everyone involved in its production, but everyone who watches it.”
All the while, “Rocking Our Sales” sorta seemed almost too ridiculous to be real. And it was. Later in the day, it was revealed that the video was a spoof by Microsoft in an attempt to show its lighter side. And all the critics had egg on their faces.
But “grayforge,” a reader on CNET’s Coop’s Corner blog, did raise a good, serious point about the whole silly incident: “The sad thing is… Microsoft has become the kind of company people think this sort of thing (a crappy marketing commercial) can come from.”
UPDATE: It appears that a certain blogger who likes to refer to himself in the third person still hasn’t gotten the joke.
Sun Microsystems says it will help partners build eco-friendly IT solutions.
“Partners can take customer data at the server and app level, profile [that] and develop the best case analysis/scenario. They can provide the carbon emission savings, space savings, cooling savings, ” said Bill Cate, senior director of global channel planning and programs for Palo Alto-based Sun.
The program includes the afore mentioned Eco Assessment Service, which evaluates actual data center energy use, cooling, air flow etc.; training on data center power and cooling needs; and modeling tools to help simulate energy requirements of alternative datacenter setups.
Helping customers save money is one way to go into accounts in a collaborative way, said Dermot Duggan, senior director for Sun’s eco drive.
“You can go into your installed base or new accounts and have a rare opportunity where you will get no pushback. You can say, ‘I can save you this much money’ and back that up with real data tied to the customer’s actual servers and storage.”
Hardly any customer will say no to paying less, right?
Vince Conroy, CTO of FusionStorm, San Francisco-based Sun partner said the program aligns with what his company is doing.
“We’ve developed a data center practice and energy conservation is an important component of that,” Conroy said.
Technologies like server virtualization, thin clients, virtual desktop computing, all play into that message.
And, since FusionStorm does some of its own hosting as well as managed services, cost savings are important to its bottom line as well.
Customers are starting to ask about energy efficient computing, although it’s not yet a groundswell, he said. ” It starts with some of the more forward thinking customers and they may be forward thinking because it makes business sense and they’re business savvy or this is a cause for them. In either case we’re seeing more activity [in energy efficient computing.”
Server virtualization, as has been reported endlessly, is one way to get bigger workloads out of fewer boxes and that will be key here. Asked whether it’s really in Sun’s best interests to sell fewer rather than more boxes and CPUs
As to whether it’s really in Sun’s best interests to sell fewer servers, Cates and Duggan said the trend is clear. Either Sun will sell more efficient technology or someone else will.
For hosting partners, the attraction of saving on cooling and electricity is obvious, but it’s also away for partners to help customers save money and perhaps divert some of those savings to additional services.
And the company’s quick to say it’s taking its own medicine, that its latest servers, built on the UltraSPARC T2 chips use multithreading technology and cram 5X the compute power into half the space and get 2.5 times better performance per megawatt.
The Sun execs said the company, through its own eco efforts, received $1 million in rebates onfrom PG&E over the last 12 months.
The company is hardly alone many hardware vendors have jumped on the green bandwagon: Hewlett Packard and IBM also have eco initiatives going.
Barbara Darrow can be reached at email@example.com.
A Microsoft manager has acknowledged what many people have known for more than a year: Windows Vista is annoying.
Product unit manager David Cross made the comment last week at the RSA Conference, in reference to a Vista security feature called User Access Controls (UAC). UAC requires users to run Vista without administrator privileges, and it prompts users when they attempt to install some new applications.
“The reason we put UAC into the [Vista] platform was to annoy users,” Cross said, according to published reports.
Cross said his team designed UAC to force independent software vendors (ISVs) to make their software more secure. Apparently, they thought that annoyed users would lash out against the ISVs whose software generated the prompts. Instead, annoyed users had another can of fuel to throw on the Vista fire.
Vista features several other annoyances, but Microsoft hasn’t come out and said they purposely created any more of them. They include:
- Packaging that requires a chainsaw to open;
- Hardware and software compatibility problems;
- Poor enterprise sales and partner apathy.
Cross also responded to claims that the UAC prompts don’t make Vista more secure, because most users just click “yes” no matter what. Here’s what he said, according to CNET:
“It’s a myth that users click ‘yes,’ ‘yes,’ ‘yes,’ ‘yes.’ Seven percent of all prompts are canceled. Users are not just saying ‘yes.'”
I know I’m a writer, but my basic math skills tell me that if 7% of all prompts are canceled, 93% are accepted. Doesn’t exactly prove his point, does it?
Microsoft partners really, really, really want to be recognized by the quality of their work. And not surprisingly, they want to be paid for it.
One recurring theme sounded by Gold Certified partners as reported earlier this week in SearchITChannel.com, is that being Gold is no longer enough. These partners say there are too many VARs sporting the Gold designation and that leads to cut-throat pricing to win deals. And razor thin margins on the deals won.
“I’ve always commented to Microsoft that there’s a need for a ‘platinum’ level, kind of like what Novell had during their heyday,”
Partners say Microsoft has been told this over and over and talks about better recognition of partners who put the most “skin in the game” but still resists the notion of another program level.
But least one Gold partner disagrees with the notion of another tier, saying that would just add more confusion into an already confused partner program.
Microsoft Business Solutions (MBS) Dynamics partners, in particular, feel that the company has done too much recruiting in their bailiwick. This is a particular sore point since the ERP and CRM offerings they deal with make for a longer sales cycle, more hand holding and thus so far command higher margins than the volume-oriented Windows-Office-SharePoint-type products that can be sold by anyone. A Dynamics sale, on the other hand, requires an authorized MBS partner.
“There seems to be a continued push to add more and more partners instead of driving the capacity and ability to scale to those partners that continue to constantly grow and invest in Microsoft. The monies spent on recruiting new partners should be directed toward accelerating and adding capacity to the successful partners in the channel,” said one partner, who thinks his organization would benefit from this treatment. But he is not alone. Over the past two or three years, there has been a push among larger MBS partners to consolidate talent and geographical coverage all to better sell and support CRM and ERP applications.
Barbara Darrow can be reached at firstname.lastname@example.org.
Well now you can find all of the podcasts in one place: SearchITChannel.com/download.
We realize you don’t always have time to read our news stories, so the Partner News Podcast is an easy way to follow the weekly channel-specific headlines — whether you’re catching up on emails at the end of the day, grabbing a quick bite to eat at your desk or even driving to a customer site (if you download the podcast to your MP3 player).
You’ll also get extra commentary from the SearchITChannel.com staff that doesn’t appear in our written stories, plus you’ll hear from special guests. This week, for example, we’ll be chatting with Channel Marker contributor Heather Clancy, who’s out in Hawaii for the Cisco Partner Summit. And next week we’ve lined up an interview with a VMware executive. (After that, our “special guest” schedule is all clear, so if you work in the channel and have something you want to talk about, let me know.)
Soon we’ll have an IT channel podcast RSS feed, so you’ll know as soon as the latest podcast is available. For now, the podcasts will continue to be on our general Channel News Update RSS feed, and new ones will also appear on the home page and news page of SearchITChannel.com.
But the only place to find all of our podcasts is, again, SearchITChannel.com/download.
I’d be remiss if I didn’t report in this week from the Cisco Partner Summit, where I’m helping the company’s Industry Solutions Partner Network team with some breakout panels and communications activities.
The themes I’m about to recount were plucked from the main keynote address hosted by Worldwide Channel Muckety-Muck Keith Goodwin and featuring Goodwin’s ultimate boss, Cisco CEO and Chairman John Chambers. For those of you who aren’t/weren’t here, some highlights:
1. Partner to Partner Collaboration: This topic gets a big-time boost with the introduction of something called the Cisco Partner Exchange. Basically, this is a social network where approximately 8,500 Cisco Certified Partners, managed services providers, distributors and application partners can search for other partners that might be able to extend their reach on a particular project. Cisco is backing up this introduction with a channel survey it conducted with Illuminas Research that found collaborative projects between Cisco partners accounted for approximately 31 percent of revenue within the partner ecosystem. Another very compelling case for collaboration: 78 percent of the resellers who responded to the survey (about 500 in call) reported that collaboration helped them increase deal/project sizes. Partner Exchange is meant to support collaboration in cyberspace by letting partners create skills profiles that include not only info about their Cisco specializations but about other technologies they might support.
2. Data Centers: Cisco is upping the ante with both a new set of Nexus switches (developed by Nuova Systems) as well as incentives for VARs investing in a data center practice.
The Nexus 5000 Series are meant for consolidation projects. It supports 10 Gigabit Ethernet PLUS Fibre Channel over Ethernet Data Center Ethernet and virtualization. The new switches are supposed to start shipping in May starting at $36,000 for a fixed configuration, 40-port 10 Gigabit Ethernet switch. Cisco also evolved its Value Incentive Program and will start rewarding VARs that invest in a data center practice starting in August.
3. Software: This one is a bit of a surprise, given how other vendors are supporting and selling their software as a service (Saas) offerings. That is, by selling them direct. But, Keith Goodwin says Cisco is creating a referral program for its WebEx offerings that will not only reward partners for the initial deal but for recurring activity on the service. You can expect this program to emerge in the next two to three quarters. What’s more, WebEx will continue to morph to allow for more and more different types of connections (and collaborative settings) that are independent of device. Hmmm. Is Cisco becoming a software company?
John Chambers was his usual prophetic, evangelistic self, focusing on developments that are drivin where he is asking Cisco to place its bets. The company now has 22 priorities, which range from very broad initiatives such as mobility to very specific ideas, such as “routers in space.” Talk about an emerging market! Collaboration and Community are the two big themes underlying most of Chambers’ thinking. Focus on markets in transition, Chambers advises partners, if you want to increase revenues. “If you focus on your competition, you are already behind,” he said.
I buy most of this, certainly, but the one thing that niggles at me as I write this is the big push that Cisco is putting on collaboration through tools such as social networks, video conferencing, instant chats and so forth. It’s not that I don’t believe this is the way to go, it’s just that I think many people are overwhelmed about how to handle many of these services – many of which currently reside in different silos. I believe in the power of the individuals, but collaboration in chaos could actually result in a decrease in productivity. My two cents.
More later this week from (poor me) Hawaii.
Yahoo really, REALLY doesn’t want to be bought by Microsoft. At least not for the 42 million big ones currently on the table.
Yahoo is talking about combining its Internet operations with those of America Online (aka Time Warner’s AOL unit), according to a Wall Street Journal story posted Wednesday night.
Earlier Wednesday Yahoo announced a trial in which it will carry search ads from Google, its erstwhile archrival in web search.
The Journal says these moves are part a potential “three-fold plan” by Yahoo to nuke Microsoft’s proposed $42 billion buyout. Another part of the strategy is a Yahoo stock buy back.
All fo these machinations may end up pushing Microsoft’s bid higher, alhough in a letter to Yahoo’s board, Microsoft CEO Steve Ballmer said given market conditions, Microsoft could lower its offer if Yahoo continues to delay.
Oh, and he threatened a proxy fight.
It just keeps getting better.
Barbara Darrow can be reached at email@example.com.
Google’s moving more and more into the enterprise, and with that shift, some changes in its channel program are coming.
I’ve been trying for a few weeks now to set up an interview with Google about its channel strategy. Today I spoke briefly with Andrew Kovacs, a communications manager at Google, and he told me, “We’re currently in the process of sort of re-examining our channel program.”
He then took the rest of our conversation off the record as he explained to me when Google will be able to talk about its channel program again. I can’t disclose that, but I can say it will be sooner rather than later.
Google’s Web site lists several dozen channel partners in the enterprise search market, about a dozen Google Apps partners and three Google Enterprise geospatial partners who do integration work with Google Earth. But as the Mountain View crew expands into the enterprise with Google Docs offline, the Google Apps Engine and a possible enterprise email appliance, it may need to rely more on channel partners to reach new customers.
Of course, company execs could also decide to rely on their strength in online services and go direct. Either method will have big consequences for the channel, so we’ll just have to wait to hear what Google has to say, when it’s ready to be said.