Over the next few months, you’re going to see a dramatic shift in marketing from your supplier partners. The theme of their marketing will shift from all the cool stuff they can do to how much money they can save customers. Rapid ROI, or ROI now, is going to be the drumbeat. But what about you? Are you explaining to your customers how much money you can save them? Continued »
As expected, Microsoft started to talk up some details of its cloud computing strategy Monday at its Professional Developers Conference.
Amidst all the cloud talk, there were a few deliverables mentioned in Monday’s keynotes including activation codes for four new Azure Services outlined by Microsoft chief software architect Ray Ozzie on Monday morning. Developers and VARs can use those codes to poke around and try out the hosted services.
The failing economy has claimed a victim in the world of tech conferences.
NetApp has canceled NetApp Accelerate 2009 — what was to have been the company’s first annual user conference — because of widespread cutbacks in corporate travel.
For all the complaining people do about how Windows machines freeze up, crash and give us all these wacky error messages, we should thank our lucky stars that the problem is limited to PCs.
Imagine a world where it takes an hour and a half to watch one episode of “Scrubs,” you have to hold down the power, mute and number seven buttons on your remote control to reset your TV, and error messages like “Windows does not recognize the device ‘DVD Player'” pop up on your television.
Well, The Onion has. And it’s not pretty. But it’s hilarious.
I spoke on the subject of virtualization rollout strategies in a session at Data Center Decisions in Chicago last week. I started the session with an informal two-question survey of about 80 or so end users in the room. The results from those two questions speak volumes about the ongoing opportunity for resellers.
My first question was: “How many of you have started to roll virtualization out beyond just testing and evaluation?” Continued »
After successfully pulling off a guerrilla marketing stunt at VMworld last month, Microsoft is now finding out what it’s like to be on the other end of such a campaign.
As the Microsoft Professional Developers Conference kicked off this morning in Los Angeles, bicycle riders outside the convention center distributed T-shirts and fliers promoting the Salesforce.com development platform, Force.com, according to the Seattle Post-Intelligencer Microsoft Blog. They also gave out donuts.
Salesforce.com showed impeccable timing, because inside the show, Microsoft launched its own hosted development platform, Windows Azure. Azure, formerly referred to as Windows Cloud, will also face competition from the Google App Engine and Amazon Web Services.
Microsoft is using this week’s Professional Developers Conference to celebrate the birth of Windows 7, its next operating system. And guess who wasn’t invited to the party?
Of the 194 sessions at the PDC, 22 are devoted to Windows Seven, according to Microsoft Watch. Zero are devoted to Vista, the oft-criticized successor to the popular Windows XP. And that’s only one of the many signs that Microsoft is using the PDC not just to introduce Windows 7 to the world, but to distance itself from the Vista flop.
Has Microsoft lost its mojo?
There’s something different in the air. Microsoft is doing its best to drum up an uproar around next week’s Professional Developers Conference (PDC). The company’s code-name generator is in overdrive — nothing new there. But it’s become painfully obvious that the company’s ratio of code names to products completed on time, as promised, is dismal. Remember the infamous “pillars” of Longhorn? I rest my case.
During last week’s Symantec Partner Engage conference, I got to do something only 200 of Symantec’s 17,500 employees can do: access the company’s Security Operations Center (SOC).
The SOC in Alexandria, Va. is one of Symantec’s four centers throughout the world. The others are in England, Australia and India, and together they process 2 billion incidents a day for Symantec’s managed security services customers. Here are some photographs from inside the SOC and some more information about the facility:
In my last entry I wrote about large suppliers and their in-the-field resources and the problems that creates. After all, a larger supplier probably has more local resources than you do. Typically, they have you outnumbered in both engineers and salespeople.
In the past, many resellers have based their value-add on their ability to offer a complete solution. For example, if you’re working with a storage vendor, part of your value-add might have been to offer the backup products that complete the solution. The challenge is that many of the larger vendors already offer complete solutions. They have systems, disk, tape, software, etc.
Today, to avoid being stymied by this, there are two, not mutually exclusive, tacks that you can take. Continued »