LAS VEGAS — VMware announced nine new members of its Alliance Affiliate Initiative this morning during Partner Day, the kickoff to VMworld 2008.
The Alliance Affiliate Initiative gives VMware partners extra margins for selling other vendors’ products along with VMware products. The nine new members are BMC Software, Computer Associates, IBM, Symantec, Cisco Systems, Force10, Emulex, Kingston Technology Company and Hewlett-Packard.
All nine will be sponsoring seminars today about how VMware partners can take advantage of these new opportunities. I’ll be attending Symantec’s session with Julie Parrish, the company’s vice president of worldwide channels, so check back later for a recap.
Looks like there are definitely benefits to long-term relationships. World Wide Technology, a Cisco Gold Certified Partner that has been working with the networking company for 14 years, just surpassed the $1 billion mark in Cisco product sales over the length of that business partnership. Not just in one year, of course, but over that total period of time.
NetSuite and one of its top reseller partners are on the outs. Skyytek Worldwide and NetSuite are ending their relationship as of Sept. 30, according to a “joint public statement” issued late Friday by NetSuite.
VMworld 2008 kicks off Monday and all through the blogs, lots of creatures are stirring with tales of a soon-to-be-announced Microsoft buyout of Citrix.
I’m heading to warm, sunny Las Vegas this weekend to cover VMworld 2008, focusing on Partner Day on Monday. As with all of our conference coverage, there will be lots of news stories on SearchITChannel.com, here on the blog and on our VMworld 2008 coverage page. But in addition, I’ll be posting real-time updates from Twitter.
To follow me on Twitter, visit http://www.twitter.com/colinsteele and click “follow.” Among the events I’ll be covering are new CEO Paul Maritz’s first public speech, which will kick off Partner Day on Monday morning, as well as his general session keynote Tuesday morning and two Q&A sessions with him.
With all the bad publicity surrounding VMware lately, it’s not a stretch to say that all 14,000 VMworld attendees — including 2,000 partners — will be hanging on Maritz’s every word.
More than a month after former channel chief Pat Bernard left Novell, the open source company has named her successor.
Javier Colado, a two-year Novell employee, will fill the newly created role of general manager of partners. (Bernard’s title was vice president of global channel sales.) In his new role, Colado will manage Novell’s worldwide channel strategy and report directly to CEO Ron Hovsepian, the company said.
Colado has previous channel experience at McAfee and Lucent Technologies.
I got a press release today in the mail that was a great of example of how not to run an advertising campaign. The release in question was expensive, hard to understand and not very memorable (except insofar as it was unmemorable).
When I researched an article last year on how to develop a marketing campaign, one of the tips VARs had was to keep mailings simple. Gimmicky mailings are expensive to produce, and if the message isn’t readily evident, there’s a good chance it won’t get through.
So, let’s take this release as an example: I got a bottle of liquid soap along with a one-page press release. The postage was $4.59, and the soap — I looked it up online — costs $5.75. Even with bulk pricing, this vendor probably paid about $15 per unit including the box, copious bubble wrap, and labor.
Before we get to the channel play, let’s go over the news: For the first time, Dell has PowerEdge blade servers optimized for virtualization, including support for VMware, Citrix and Microsoft hypervisors. There’s a new EqualLogic storage array that includes a VMware Auto-Snapshot Manager. And Dell is offering consulting services to help customers manage their virtual environments.
It’s official, Incentra Solutions CEO Tom Sweeney says the solution provider will pause for a bit of a breather in its whirlwind acquisition spree, which has seen the company buy out at least a half-dozen other VARs over the past three years. Now, we’ll have to see if the company can repeat the extraordinarily high rates of growth it has recorded over the past several years through more organic methods (like its burgeoning managed service practice for midtier companies). Here’s all the companies you now find under the Incentra umbrella:
- Star Solutions (February 2005)
- PWI (March 2005)
- NST (April 2006)
- Tactix (September 2006)
- Helio Solutions (August 2007)
- Sales Strategies (a.k.a. SSI) (September 2007) (No WONDER the CEO wouldn’t return my calls last fall!)
Wow. Looks like all that speculation about bad blood between Joe Tucci and Diane Greene wasn’t just true — it was worse than people thought.
The New York Times today has an explosive story with the ugly details of July 7, when Tucci, the EMC CEO and VMware chairman, fired Greene, VMware’s CEO and co-founder.
Citing anonymous sources, the paper says that Tucci called Greene into a room, along with her husband, VMware co-founder and chief scientist Mendel Rosenblum. First, Tucci fired Greene — right there, in front of Rosenblum. Then, adding insult to injury, he turned to Rosenblum and offered him his wife’s seat on VMware’s board!