Microsoft is doing its best to hype this week’s “Heroes Happen Here” launch event for Windows Server 2008, but the company’s pursuit of Yahoo is still stealing the headlines.
Now in its fourth week, the soap opera continues to take new twists and turns. Todd Bishop’s Microsoft Blog reported Thursday that Bill Gates, in comments made last July, said he saw no value in acquiring Yahoo. Now he sees so much value that his company is willing to spend $44.6 billion. That’s a drastic shift that will fuel even more questions about the motives and strategies in Redmond.
Around the same time that news broke, Microsoft evangelist Anand Iyer posted a response to Yahoo employees who are “disappointed that they’d be working for Steve Ballmer.” Iyer stopped just short of going on YouTube and tearfully yelling, “Leave Steve alone!” But he did heap praise on his boss, including these gems:
- “Every word coming out of his mouth has the potential to change the world in some way.”
- “Ballmer is probably the most intelligent, tactical and loyal person I’ve ever known.”
- “I totally respect the man.”
The next day, Microsoft released an internal email by Kevin Johnson, president of its Platforms and Services Division, addressing Microsoft’s goals, integration strategy and the prospect of layoffs. And then two more Yahoo stockholders sued the company and its board of directors for rejecting Microsoft’s bid.
The Yahoo saga is clearly drawing outsiders’ attention away from other Microsoft news. But the real trouble for Microsoft will come if Yahoo becomes a distraction internally.
PR-magdeddon! is a new feature here on Channel Marker, where we call out vendors for press releases that aren’t exactly the most clear and concise things in the world. Check out last week’s debut if you missed it and then read this week’s worst offenders. If you’re brave enough to try and decipher what these press releases mean, leave a comment.
CSC Standardizes Nordic Linux Hosting Services on Red Hat Solutions, Feb. 20: “CSC has also implemented the Red Hat Network Satellite Server systems management platform for a unified and centralized management, administration and provisioning model for its Linux systems.”
Oracle Unveils New Release of Oracle Identity Manager, Feb. 20: “A component of Oracle Fusion Middleware, Oracle Identity Manager is a user provisioning and administration solution that enables organizations to automate the process of adding, updating and deleting user accounts from applications and directories; and helps improve regulatory compliance by providing granular reports that attest to who has access to specific data, resources and information.”
Hobby Lobby Turns to SAP to Help Build Its Future, Feb. 20: “Demonstrating ongoing leadership in providing innovative solutions to retailers worldwide, SAP America, Inc., a subsidiary of SAP AG (NYSE:SAP), today announced that Hobby Lobby has selected SAP to provide a stable, predictable solution platform and a clear solution road map to help the company manage operations and continue to grow successfully.”
Symantec Backup Exec 12 Delivers Certified Data Protection for New, Existing Windows Systems, Feb. 19: “Backup Exec 12 rapidly restores data from a single pass backup with patent-pending Granular Recovery Technology, which obviates the need to run mailbox backups to recover individual Exchange emails, and makes it easy to restore SharePoint, SharePoint Services, and Active Directory data-from documents to user attributes and properties-in seconds.”
And it is extremely interesting news. Maritz was a well-regarded top Microsoft exec for 14 years before taking his act on the road.
In its earlier “about” statement on the company Web site , Pi said its “next generation software environment” was expected to be available in both “free (open source) and licensed forms.” That open source verbiage is now only viewable in a cache. Hmmm.
Note: Pi ‘s environment was going to help “users create, repurpose, store, share and access personal information in novel ways.” (Personal Information = PI. )
Barbara Darrow can be reached at firstname.lastname@example.org.
The European Commission has heard it all before when it comes to Microsoft’s vows to be more interoperable and generally better behaved than in the past. Basically, Microsoft has never won good marks in the “works well with others” category, at least in the eyes of European regulators.
Microsoft’s latest interoperability efforts — were outlined today by Steve Ballmer, Ray Ozzie, Bob Muglia and Brad Smith on a conference call. And the moves appear to be pretty aggressive.
But the EC appears unmoved.
In a statement posted to its Web site, the EC says it’s heard all this before.
“The European Commission takes note of today’s announcement by Microsoft of its intention to commit to a number of principles in order to promote interoperability with some of its high market share software products. This announcement does not relate to the question of whether or not Microsoft has been complying with EU antitrust rules in this area in the past. The Commission would welcome any move towards genuine interoperability. Nonetheless, the Commission notes that today’s announcement follows at least four similar statements by Microsoft in the past on the importance of interoperability.”
We’ve been waiting for shoes to drop over at Microsoft Business Solutions (MBS)—it’s been very quiet. Well, they’re dropping now.
Chris Caren has been named to lead MBS marketing, coming over from Office Business Applications. His direct reports are: Mogens Elsberg (ERP product management and marketing); Brad Wilson (CRM product and marketing); Kim Carnesale (cross-brand Dynamics marketing); Gayle Hoshino (pricing and services product management and marketing); and Paul Prokop (small biz marketing).
MBS vet Tami Reller had done across-the-group marketing but became CFO of the Windows Platform & Services Group in December.
Hal Howard gets responsibility for all ERP research and development. Darren Laybourn is moving to a new, as-yet-undisclosed Microsoft gig, according to e-mail from an MBS spokeswoman. Dan Brown will now head Dynamics NAV and Mobility teams.
<i>This post was updated Thursday morning with partner quote and Reller background.</i>
<p>Barbara Darrow can be reached at email@example.com. </p>
The rolling pre- launches of the Windows 2008 “platform wave” continue apace a week before the February 27 launch event.
Microsoft made what it calls a feature-complete Community Technical Preview of SQL Server 2008 available for download on February 19.
Data compression, improved policy-based management, and integrated text search are all in there, a Microsoft said in e-mail. The first CTP went live in June of 2007.
Last month the company acknowledged (although it buried that tidbit in a blog’s fine print) that final release date for the database had slipped into Q3 2008. It had been promised in the first half of 08.
Microsoft’s relentless pursuit of Yahoo is drawing comparisons to another epic tale of obsession: Herman Melville’s “Moby-Dick.”
The New York Times broke the news today that Microsoft CEO Steve Ballmer plans a proxy fight to replace Yahoo’s board with Redmond-friendly directors who will approve the company’s $44.6 billion takeover bid. That led “Stupindus,” a reader of tech gossip blog Valleywag, to compare Ballmer to Captain Ahab — the literary whaler fixated on hunting down the mighty Moby-Dick at any cost.
Microsoft made its unsolicited offer three weeks ago, and the more the situation drags on, the more likely it will turn ugly. Todd Bishop, the Seattle Post-Intelligencer’s Microsoft blogger, warns that a proxy fight or other hostile takeover could alienate the Yahoo employees that Microsoft hopes will lead the way to online search supremacy.
Rob Hof of BusinessWeek’s The Tech Beat blog agrees. Even though a proxy fight would be hundreds of millions of dollars cheaper for Microsoft than raising its bid would be, Hof says the costs of driving away valuable workers and losing time to Google’s market advances could hurt even more.
If Ballmer really is as intent on acquiring Yahoo as Capt. Ahab was with hunting Moby-Dick, it won’t mean good things for Microsoft partners. Some are already questioning the company’s focus and direction, and new products like Windows Server 2008 could suffer without Microsoft’s full backing.
Woo hoo. Tom Brokaw’s going to host Microsoft’s Windows 2008 launch aka the “Heroes Happen Here” on February 27. Brokaw, besides his long-time NBC anchor gig, wrote “the Greatest Generation.” Get the connection? A server operating system is analogous to World War II vets. Yeah, I can see it now.
Speaking of the big show, one blogger/windbag, who shall go nameless, wrote that a preview of something that will be shown in February actually moved him to tears. What technology could possibly induce sobs (other than the boot-up agony that is Vista)? Who knows and he can’t/won’t say.
That begs the question: Why open his yap at all? The answer: Because he can’t help himself.
One of the toughest parts of being an IT writer is deciphering the press releases that vendors send out to pitch their latest products, services and partner programs.
Some are well written, informative and easily understandable. But a lot are heavy on what the Wall Street Journal recently labeled “gobbledygook“: buzzwords, run-on sentences and phrases that no human being would ever utter during the course of normal conversation.
These kinds of press releases may be OK for highly technical audiences, but a lot of times they’re confusing for the end users that channel partners deal with every day. In that spirit, here’s a sampling of some of the week’s worst offenders:
More Than 1000 Customers Select RSA Envision Platform for Business Acceleration, Feb. 12: “Given the modularity and scalability of the RSA enVision solution, the customer base ranges from large global organizations that need to manage security and compliance in complex, global IT environments, to small businesses that value the simple deployment and out-of- the box reporting capabilities.”
JBoss Unveils Technology Futures with New Community Projects, Feb. 14: “These projects offer sophisticated capabilities that enterprises can readily leverage to advance open source middleware into their organizations.”
Kaseya Empowers MSP Customer Success with New Managed Service Resource Program (MSRP), Feb. 12: “Part of the “Marketing Toolkit” element of Kaseya’s emPower Program, a comprehensive set of service offerings and support resources designed to ensure successful implementation of Kaseya’s IT Automation Framework, the company developed the MSRP as a result of its ongoing efforts to “empower” its customers to exceed expectations and effectively transition their business to the managed services model.”
Cisco Fuels Commitment to Small and Medium-Sized Businesses in Asia Pacific with Special Solution Bundles, Feb. 12: “The collaborative platform uses Web 2.0 technology to facilitate dynamic interaction between customers and partners. … The system thus provides an efficient method of communicating with customers and employees to help improve service and increase business agility.”
Bell Micro teams with Hitachi for SMB storage solutions, Feb. 7: “Hitachi’s SMS 100 is an entry-level storage system designed to fulfill the requirements of SMBs with burgeoning data growth and data protection requirements and enterprises with distributed branch offices looking for simple-to-manage storage offerings that are easy to integrate with the Microsoft Windows platform.”
Spoke a couple of weeks back with Raza Imam, managing partner of Adaptive Solutions, a software engineering and custom development firm in Chicago about some rather, eh, extraordinary marketing tactics he is using to draw attention to his company.
Imam, who is 26 years old, noticed that small businesses that he was prospecting were looking more and more at offshore partners and, more important, that they had a lot of questions about offshoring in general. So he decided to create a tongue-in-cheek blog called BoycottSoftwareSweatshops to help address some of the questions he was getting about the benefits of offshoring and to tout his own onshore services to boot.
Typical topics that he has addressed include suggestions about how a small business can get high value, rather than low cost, for their project; possible culture shock that might come from using an offshore company; how to ask tough questions; and how to make sure deadlines are “real.”
Imam will be the first to admit that his firm is in somewhat of a saturated market, but he said that the blog has turned out to be a great source of leads — including inquiries from potential customers in Europe. When a person connects with him because of his blog, it results in a project about 80 percent of the time.
He has these three suggestions for any reseller or IT services provider who is thinking about using a blog to market their company:
- Use humor and make jokes. “One of the fastest and most effective ways to see if a person ‘gets’ you is their sense of humor,” Imam says. That’s especially important when you are dealing with a client remotely. So, it’s important for both sides that there is some kind of rapport. Your blog should be about building rapport.
- Don’t be afraid to make enemies. If you have an opinion, don’t whitewash it. Blogs are about creating controversy and dialog. You WANT people to take issue with what you write.
- Make lemonade. If you or your company has made a mistake, own up to it. Talk about what you’ve learned in the process. “People don’t want you to be a rocket scientist, they just want you to be reliable,” Imam says.
Heather Clancy is an award-winning business journalist and channel communications consultant with SWOT Management Group. You can reach her at firstname.lastname@example.org.