Posted by: Brein Matturro
Direct reseller channel conflict, Wireless networking
According to a Yankee Group report, the range of sales channels into the SMB is wide for wireless voice. Factors such as the size of the company and service/device ownership (employee vs. employer) determines whether an SMB purchases directly from a vendor, non-company owned stores or the indirect channel (VARs, consultants). But the bottom line is, all SMBs prefer to have their wireless voice bundled with their telephony and Internet services on one bill. In the U.S., mobile providers operate separately from traditional phone companies. This article outlines other ways the channel can support the majority of SMBs.