Microsoft pulled one over on the Windows Vista haters yesterday, releasing a supposed Vista Service Pack 1 (SP1) internal sales video. The video, “Rocking Our Sales” by Bruce ServicePack and the Vista Street Band, features a Bruce Springsteen lookalike singing about Vista’s improvements in “security, desktop and mobility, and productivity.” And there’s even a sax solo.
Bloggers jumped all over the video, criticizing it as “the most painful Microsoft video ever made” and “appallingly embarrasing,” and even saying it “damages the dignity of not only everyone involved in its production, but everyone who watches it.”
All the while, “Rocking Our Sales” sorta seemed almost too ridiculous to be real. And it was. Later in the day, it was revealed that the video was a spoof by Microsoft in an attempt to show its lighter side. And all the critics had egg on their faces.
But “grayforge,” a reader on CNET’s Coop’s Corner blog, did raise a good, serious point about the whole silly incident: “The sad thing is… Microsoft has become the kind of company people think this sort of thing (a crappy marketing commercial) can come from.”
UPDATE: It appears that a certain blogger who likes to refer to himself in the third person still hasn’t gotten the joke.