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Jul 8 2008   10:39AM GMT

Microsoft confirms ‘Mac vs. PC’ counterattack

Bcournoyer Brendan Cournoyer Profile: Bcournoyer

HOUSTON — Microsoft is indeed planning an all out blitz against Apple’s “Mac vs. PC” ads that have relentlessly attacked Windows Vista and significantly damaged its reputation among potential customers.

During this morning’s keynote address at the Worldwide Partner Conference, Windows corporate vice president Brad Brooks alluded to the rumors of a $300 million ad campaign and said, “They’re true.” He┬ásaid today’s full-page ads in USA Today and The Wall Street Journal, along with the Windows Vista Small Business Assurance news, were just “the first few drops.”

“The big wave is coming,” he continued. “You thought the sleeping giant was still sleeping? Well, we’ve woken up.”

More news on Brooks’ keynote and partner reaction will be up later on SearchITChannel.com.

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