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Oct 13 2010   2:53PM GMT

Microsoft-Citrix V-alliance push piggybacks on VMworld Europe

badarrow Barbara Darrow Profile: badarrow

[kml_flashembed movie="http://www.youtube.com/v/HpLmj4-lfAg" width="425" height="350" wmode="transparent" /]

 

As we all know, VMworld Europe is all  about Microsoft and Citrix. Or so say Microsoft and Citrix.

 Both companies are touting their new desktop virtualization-focused  V-alliance in the belly of the beast (at VMworld Europe in Copenhagen.) The alliance aims to build a single source of information and resources for building what Microsoft, Citrix and Intel are calling The Optimized Desktop.

The short video is full of back-handed compliments about virtualization giant VMware and its VMworld event. The show is lively although there’s “not much new,” chirps Citrix’s Klaus Oestermann.

As for deliverables, the V-alliance Web site includes the usual: videos, white papers, case studies, blah blah blah. The product download option is as yet inoperative so it’s unclear what the software deliverables will be. And, while the video touts V-alliance as partner focused, nearly all the content is aimed at customers.

The program is  already online in Europe , is rolling out in the U.S., and will come to Asia soon, according to Patrick O’Rourke’s blog post.

More to come next month at TechEd Berlin i’m sure.

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