Posted by: badarrow
Barbara Darrow, Microsoft, SMB
Continuing its enterprise business applications push, Microsoft has pulled its Dynamics ERP solutions into its overall Premier Support program.
That means if a VAR’s customer already has Premier support for Office, Windows, SQL Server etc., that customer can now add Dynamics ERP and CRM to that single contract. That means one process, one contract, one technical account manager (TAM) instead of more than one.
This is just the latest in a series of baby steps Microsoft has taken in the past few years to push its Dynamics lineup—Axapta,
Great Plains, Navision and Solomon—into even its largest customers.
Those product lines –the official names are Dynamics AX, Dynamics GP, Dynamics SL and Dynamics NAV–initially targeted the heart of the SMB market. That left Microsoft free to pursue collaboration in enterprise accounts with SAP. Starting two years ago, the company started to shift that message, http://www.crn.com/it-channel/198000298 incrementally adding fuel to the fire, and most recently at its Worldwide Partner Conference to parse out where it will collaborate with and compete with SAP, as well as other big software players.
Currently, of all the Dynamics products, only CRM is included in volume enterprise Agreements (EAs). That could change, however.
Barbara Darrow, a Boston-area journalist, can be reached at firstname.lastname@example.org.