A recent press release from California-based Meru Networks announced the mobile and wireless networking vendor’s newly enhanced partner program. According to the release, the new partner program “is designed to enabled and reward partners for the value they add in helping customers address business critical wireless challenges.” To catch the value-added reseller’s (VAR’s) attention, though, they promise “financial incentives and simplified program requirements”.
Apparently, Meru is attempting to make their partners’ jobs of selling their products easier. One of the larger changes to the vendor’s partner program is the offering of free software downloads and discounts on products so that VARs will have the latest releases and versions of Meru’s products to demonstrate to potential customers.
With these changes and fortifications to their partner program, Meru is joining a growing number of networking vendors who are recognizing the importance of their resellers and partners, and doing their best to meet those partners’ needs. For more information on their partner program, contact Meru.