Channel Marker

Oct 27 2009   5:23AM GMT

Ingram Micro VTN gets social

badarrow Barbara Darrow Profile: badarrow

Ingram Micro today jumped into the social networking pool with a set of tools to help VentureTech Network (VTN) partners collaborate and communicate better with each other and with the distributor itself.

Both Twitter.com/VTNcommunity and Facebook.com/venturetechnetwork were unveiled Monday. The target audience is the 300-plus VTN VAR members in North America.

“We went from an unlaunched Facebook page this weekend and had 100 members and climbing by this morning,” said John Fago, senior director of channel marketing for Ingram Micro.

In fact, for most in IT, a Twitter feed and Facebook page are now just part of the price of doing business. And a low price at that. VARs have their own Twitter feeds and Facebook pages and use them to talk up their client work and prospect for new hires.

“It’s not a huge investment. These tools are free and easy to use. At the click of a button you get access to 30,000 people,” Fago said.

The new tools were announced a the VentureTech Network Fall 2009 Invitational in Denver on Monday.

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