An interesting e-mail landed in my inbox this morning that I first deleted as irrelevant (to me personally). Then, it occurred to me that this is just the sort of link that could help a VAR fine-tune his or her sales pitch.
The resource in question came from SoftwareCEO (an online resource for software executives that is part of the CompTIA organization), and it is entitled “3 Strategies for Rationalizing the IT Support Budget.” In reality, this is a rather basic white paper from IDC published in January that runs you through certain areas that a VAR might be able to investigate within existing or prospective accounts in order to find budget. Still, it might offer tips where you might be able to find money that could otherwise be spent on new projects you’re pitching. Here’s the link where you can register rather painlessly for the download.