Posted by: YuvalShavit
Direct reseller channel conflict, IBM, Software as a service (SaaS)
Although the two companies have been partners for several years, today’s announcement focuses on the software as a service (SaaS) edition of FreightMatrix. As part of the deal, IBM will be the exclusive hosting provider for the service — which was previously hosted by a third party — and will also help in the sales, marketing and “development” of FreightMatrix.
Dave Mitchell, IBM’s director of strategy for software as a service, said he could not comment on whether IBM will have access to or aid in the development of the program’s code. He was also mum as to what, if any, effect there will be for FreightMatrix’s channel integrators, except to say that “as any application vendor looks at their channel strategy for their SaaS solution, they need to consider that the channel is going to be different,” focusing more on the business processes around the technology, rather than its technical implementation.
IBM spokesperson Kaveri Camire would not comment on whether the deal foreshadows a possible acquisition, except to reiterate that IBM’s “strategy around M&A is aggressive” but it does not discuss acquisitions before they happen.