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Apr 13 2007   1:18PM GMT

Green technology trends: IT fights against Global Warming

Brein Matturro Profile: Brein Matturro

Certain politicos may not take Global Warming seriously, but the IT industry certainly does.

Last April, our sister site SearchDataCenter.com reported that IT heavyweights IBM, Hewlitt-Packard and Sun Microsystems sponsored a “new initiative called the Green Grid” who were to focus on data center power management and cooling.

The non-profit environmental consortium was launched early this year. Last week I posted a boiled down version of Green Grid’s energy saving guidelines. On April 10th they announced their inaugural technical summit, to be held April 18-19 in Denver Colo. The release also welcomed Brocade Communications, Cisco and Novell; these industry giants join Hewlett-Packard, IBM, Microsoft, Sun Microsystems, VMware and Dell.

SearchDataCenter.com recently posted Dell pushes green computing initiative; the company is introducing two low power AMD Opteron-based servers, PowerEdge 2970 and PowerEdge Energy Smart 2970D. Dell claims that these servers draw up to 34% less power than a Dell Power Edge and can deliver up to 105% greater performance per watt over the previous generation of Dell servers featuring dual-core processors.

Are we seeing an environmental trend in the IT industry? It looks that way to me, given whose involved. What do you think?

Esther Friedman

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