Channel Marker

Sep 9 2008   7:29AM GMT

Dell gets it right

Bcournoyer Brendan Cournoyer Profile: Bcournoyer

After slamming Dell last week for ignoring partners in its news announcements, it’s only fair to point this out: Dell gives its channel partners prominent mention in today’s press release about the new PowerEdge T100 server.

The second sentence of the release says: “Starting at $449 and available from Dell and its more than 40,000 channel partners, the T100 is an ideal first server for businesses looking to build a networked server environment to enhance productivity, flexibility and security – a top-of-mind issue among SMBs globally.”

The inclusion of partners in this announcement is especially important because the T100 is for SMBs — the customers most likely to do business through the channel. Sure, that’s the only mention of partners in the release, but the fact that it’s high up and includes a link to Dell’s partner portal is enough. (It would have been even better if the link took you to a site where you could find a partner to buy from, but hey, beggars can’t be choosers.)

It’s too early to tell if Dell has finally learned from its mistakes, or if this is just a short-term, reactionary move. Either way, it at least shows some recognition by Dell that partners are important. And that’s a step in the right direction.

 Comment on this Post

 
There was an error processing your information. Please try again later.
Thanks. We'll let you know when a new response is added.
Send me notifications when other members comment.

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Forgot Password

No problem! Submit your e-mail address below. We'll send you an e-mail containing your password.

Your password has been sent to: