Slowly but surely, pioneers of the cloud infrastructure world are figuring out that a direct sales won’t cover all the basis and they’re adding rather specialized partner programs to start recruiting VARs and IT solution providers who are capable of integrating cloud technology with legacy architectures.
One recent example is Nirvanix, an enterprise cloud storage player who has just added Nth Generation as its first channel partner. Nirvanix Storage Delivery Network is a fully managed cloud storage offering.
Here’s a comment from Nth Generation:
“In looking to add cloud storage services to our portfolio, we found only one that was market-tested and ready for immediate integration,” said Nth Generation CTO Dan Molina in a press release. “Nirvanix enables enterprises to supplement their existing storage infrastructure with cloud storage to reap the benefits of lower costs, maximum performance and increased flexibility.”
The Nirvanix channel program includes pretty much what you’d expect: training, direct access to support staff, marketing support and financial incentives.