[I]Let’s face it.

The main reason to offer training on the Citrix products should be to motivate potential buyers, users or developers to choose Citrix products and by doing so have them become advocates of the product – in essence, marketers and sales representatives – no matter what organization they may currently represent.

Charging for training may be a source of corporate income or may just defray the cost of the training – but offering free training would swell the numbers of attendees and thus the number of potential 3rd party representatives. Of course to do so Citrix must contain the cost. I strongly suggest development of a computer aided, self-paced course, distributable on DVD for cost of shipping and a modest cost for production – I mean in the range of $5.
The course should be complete, including the philosophy for creating the product, basic application of the product, and include both basic and advanced configurations.
While the cost of development of such a course and the insignificant charge of shipping and a modest fee might seem unjustified, being able to distribute such training on Citrix products would develop a legion of advocates and representatives in the field. Priceless.
You might consider maintaining a “professional level” training course, but I strongly urge you to move with the idea proposed above to saturate and capture significant market share while the opportunity exists.

While the industry and deployment of such solutions is slow at this time, preparing and releasing a low cost Citrix-based course would put Citrix in good standing to capitalize on current and future opportunities.
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