Buh-bye CRM Live
Posted by: Barbara Darrow
Software as a service (SaaS), Microsoft, Enterprise applications, Barbara Darrow
Microsoft is about to change the branding of CRM Live before CRM Live is officially out the gate, sources say.
Word is when the Microsoft-hosted customer relationship management goes fully — um — live, it will be branded CRM Online. While the hosted CRM has been in test for months, it’s slated to ship (no longer the right word I guess) by the end of June.
The latest Dynamics CRM code base underlies the on-premise or partner-hosted CRM 4.0 as well as CRM Live, er CRM Online. Thus, this generation of the product has become the poster child for Microsoft’s “software plus services” launch.
The re-labeling makes sense since Microsoft has said it wants the “Live” descriptor to represent consumer-y offerings and “online” to front business-y offerings.
Anyway … word is the directive comes from the big guy (Steve Ballmer) his own self.
Microsoft could not be reached for comment.
[Update: On Thursday afternoon, a Microsoft spokeswoman confirmed that this branding change was in the works.]
Barbara Darrow can be reached at bdarrow@techtarget.com.
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