Channel Marker

Feb 15 2007   9:15AM GMT

Blog your way to better IT solutions



Posted by: Brein Matturro
Tags:
IT buyer market research
Supplier relationship management

 

Okay. We know that blogging is the next big thing. We know that bloggers are getting invites to the coolest parties, the most exclusive criminal courtrooms, and IT product conferences.

Wait, what? That’s right, folks. An article from Information Week explained that 13 bloggers were invited to last week’s Fast Search and Transfer meeting. The idea was that the bloggers would rant, rave, criticize, and inform Fast right to the forefront of the new challenge to find solutions that gather unstructured data. Fast is a growing enterprise search platform vendor who thinks that group blogging is an important factor for search in Enterprise 2.0. (If you want to know what bloggers are saying about Enterprise 2.0, check out Dion Hinchcliffe’s blog)

As a VAR, SI or consultant, maybe you should plan to get a few friends together to blog in order to drive product improvements. Fast insists that it is paying attention to what the bloggers are saying — and taking criticism and fresh ideas seriously — because they think that bloggers inform companies like Fast about their core culture. So if you have a complaint, blog about it! Vendors are listening.

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