Channel Marker

Jul 21 2011   6:51PM GMT

Akamai accelerates partner alliance hunt with new program

Heather Clancy Heather Clancy Profile: Heather Clancy

Building on growing interest in cloud services, Web content optimization and acceleration company Akamai Technologies is on the prowl for locally focused IT solution partners that can help build its business in specific regions.

The company’s new NetAlliance Partner Program seeks to take in hardware and software integrators, application and infrastructure service providers, and commerce and digital media platform providers. The idea is for cloud service providers — whether that service is public or private — to add value to their offerings by integrating them with Akamai services. “We can become another layer, network as a service,” said Brad Rinklin, vice president of global marketing and alliances for Akamai, Cambridge, Mass.

The Akamai Intelligent Internet Platform focuses on improving performance, scalability and security, among other factors. The platform includes more than 100,000 servers in 72 countries.

Rinklin said the new program is intended to help the company extend its presence in regions where it is under-penetrated today, such as Latin America where the company recently has teamed up with Exceda in Brazil. “We are not looking for a scorch-the-earth strategy. We will be mindful and strategic about the partners we sign up,” he said.

Akamai believes its service can help cloud service providers differentiate their own offerings, especially when it comes to service level agreements. The benefits of the program include market development funds and training/certification.

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