Channel Marker:

January, 2017

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January 31, 2017  9:39 PM

ServiceNow gets results with use-what-you-sell thinking

John Moore John Moore Profile: John Moore
Channel, Cloud Applications, PaaS, Partner programs, SaaS applications, ServiceNow

IT companies for years have been urged to use what they sell -- how can tech purveyors expect customers to take the leap of faith when the sellers have yet to make the same commitment? The same kind of thinking holds true in the cloud computing era, and one example of the internal use philosophy is...

January 31, 2017  4:53 PM

Informatica partner strategy on track for expansion

Spencer Smith Spencer Smith Profile: Spencer Smith

Data management vendor Informatica has signed a North American distributor agreement with Avnet Technology Solutions, a move the vendor said advances its revised channel strategy. Under the agreement, Avnet...


January 25, 2017  4:29 PM

Channel partners help SaaS provider enter overseas markets

John Moore John Moore Profile: John Moore
Channel, Channel partners, IAM, international, SaaS

Startups increasingly tap channel partners for help with product sales and marketing. It's a logical combination: The early-stage company gets access to the partner's established customer base and the partner gets access to emerging technology and a potential point of differentiation. This...


January 16, 2017  5:50 PM

More cybersecurity trends to watch for in 2017

John Moore John Moore Profile: John Moore
Channel, Channel partners, Cisco security, Cloud Security, Cybersecurity legislation, iot security, IT security, SDN

SearchITChannel's 2017 technology outlook article identified a number of cybersecurity trends affecting channel companies. Among those developments are an...


January 13, 2017  5:47 PM

SecurityScorecard builds out VAR partnerships

Spencer Smith Spencer Smith Profile: Spencer Smith
Channel partners, Partner programs, Security risks, Third party vendors, VARs

SecurityScorecard, a cloud-based security rating platform provider, this week launched its first channel program. The new program aims to help value-added resellers (VARs) offer continuous security rating services in what the...


January 9, 2017  6:44 PM

Citrix Summit 2017: Channel VP outlines partner strategy

John Moore John Moore Profile: John Moore
Channel partners, Citrix, Cloud Computing

Citrix Summit 2017 kicks off today in Anaheim, Calif. Here's what channel partners can expect the company to emphasize at this year's meeting: Cloud momentum Craig Stilwell, vice president,...


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