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	<title>The Business-Technology Weave &#187; revenue generating IT innovations</title>
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	<description>Closing divides, directing purpose, and achieving results.</description>
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		<title>Information Technology&#8217;s REAL Value</title>
		<link>http://itknowledgeexchange.techtarget.com/business-technology/information-technologys-real-value/</link>
		<comments>http://itknowledgeexchange.techtarget.com/business-technology/information-technologys-real-value/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 18:15:37 +0000</pubDate>
		<dc:creator>David Scott</dc:creator>
				<category><![CDATA[business process re-engineering]]></category>
		<category><![CDATA[business productivity]]></category>
		<category><![CDATA[cost reduction]]></category>
		<category><![CDATA[it cost reduction]]></category>
		<category><![CDATA[IT productivity]]></category>
		<category><![CDATA[it reliability and efficiency]]></category>
		<category><![CDATA[IT strategic planning]]></category>
		<category><![CDATA[revenue generating IT innovations]]></category>

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		<description><![CDATA[    I just noticed something today that squares nicely with yesterday’s post:  The Society for Information Management’s (SIM) 2009 report citing CIO’s top concerns.  The top two?  Business productivity and cost reduction.    Closely following, and also a nice match to yesterday’s concerns here, is IT and business alignment.   Economic concerns are a [...]]]></description>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">I just noticed something today that squares nicely with yesterday’s post:<span>  </span>The Society for Information Management’s (SIM) 2009 report citing CIO’s top concerns.<span>  </span>The top two?<span>  </span><em>Business productivity</em> and <em>cost reduction</em>.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">Closely following, and also a nice match to yesterday’s concerns here, is <em>IT and business alignment</em>.</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">Economic concerns are a factor, but frankly, proper alignments yielding productivity, efficiency and cost reductions are <em>never</em> out of fashion.<span>  </span>People who can yield those things are valued commodities – build a resume that has empirical, measurable, things that show your contribution to productivity and efficiency.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">As you advance your IT career, whether on a CIO track, CTO track, or remaining within a targeted discipline such as project management, applications development, and so on – remember that you are serving <em>business</em>.<span>  </span>Even in a “tech” company, you are immersed in a business, and the name of the game is to make money.<span>  </span>Even if you work in a non/not-for-profit endeavor, you still have to generate <em>revenue</em>, and you still must strive to drive costs <em>down</em>.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">When you factor in other Top 10 concerns, such as IT cost reduction, IT reliability and efficiency, revenue generating IT innovations (how ‘bout that one?), IT strategic planning, and business process re-engineering – you really begin to understand how IT personnel can make their star.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">Don’t miss the forest for the trees:<span>  </span>Leverage IT for maximum value and indispensability to business. </span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Verdana"><span style="font-size: small">Those as qualified can participate in the 2010 SIM survey at SimNet.org.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-size: small"><strong><span style="font-family: Verdana">July 7<sup>th</sup></span></strong><span style="font-family: Verdana">:<span>  </span>On this day in 1968, the rock group “The Yardbirds” disband.</span></span></p>
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