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	<title>The Business-Technology Weave &#187; business-IT convergence</title>
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	<description>Closing divides, directing purpose, and achieving results.</description>
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		<title>Business-Technology Convergence  vs.  a Business-Technology Weave</title>
		<link>http://itknowledgeexchange.techtarget.com/business-technology/business-technology-convergence-vs-a-business-technology-weave/</link>
		<comments>http://itknowledgeexchange.techtarget.com/business-technology/business-technology-convergence-vs-a-business-technology-weave/#comments</comments>
		<pubDate>Wed, 15 Sep 2010 12:19:36 +0000</pubDate>
		<dc:creator>David Scott</dc:creator>
				<category><![CDATA[business planning]]></category>
		<category><![CDATA[business-IT alignment]]></category>
		<category><![CDATA[business-IT convergence]]></category>
		<category><![CDATA[business-technology weave]]></category>
		<category><![CDATA[IT planning]]></category>
		<category><![CDATA[IT support]]></category>
		<category><![CDATA[IT support to business]]></category>

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		<description><![CDATA[  Ah, it’s so gratifying when thought leaders catch up to something you’ve known and espoused for 5 or more years. There’s a very interesting, and quite good, article that I stumbled upon:  Living Up to Technology’s Promise. The article is well worth reading and I enjoyed it.  However, I do take some issue with [...]]]></description>
				<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 10pt"> </p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">Ah, it’s so gratifying when thought leaders catch up to something you’ve known and espoused for 5 or more years.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">There’s a very interesting, and quite good, article that I stumbled upon:<span>  </span></span></span><a href="http://www.baselinemag.com/c/a/Business-Intelligence/Living-Up-to-Technologys-Promise-332337/"><span style="font-size: small;color: #0000ff;font-family: Calibri">Living Up to Technology’s Promise</span></a><span style="font-size: small;font-family: Calibri">.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">The article is well worth reading and I enjoyed it.<span>  </span>However, I do take some issue with the idea of their “business-technology convergence” concept.<span>  </span>Business and technology have not converged – they have become interwoven:<span>  </span>There is a weave of business and technology.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">You may well ask:<span>  </span>Convergence…. Weave – what’s the difference?<span>  </span>The difference is both subtle and stark.<span>  </span>Convergence is a uniting and joining, but there’s an implication that if a convergence never happened, or if there was a disengagement, either side would survive – at worst, there’d be a missed opportunity for efficiencies and advance of mutual interests.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">However, kick out a business’ technical enablements, and it <em>might</em> sustain 5% productivity – if you’re lucky.<span>  </span>(Note:<span>  </span>I’m speaking<span>  </span>of the kind of businesses that the article targets).<span>  Therefore, there is a mutual survival at stake here:  </span>Business and technology are <em>woven</em> together – and the sooner any business and allied technology element(s) understand this interwoven relationship, the better.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">But the “convergence” article excited me.<span>  </span>I’ve read very little elsewhere that approaches an understanding regarding the <span> </span>modern – and accelerating evolution of – empowerments <em>and vulnerabilities</em> in the business-technology relationship.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">Today I’d like to say:<span>  </span><em>Don’t converge:<span>  </span><span style="text-decoration: underline">Weave</span></em>.<span>  </span>As but one recent example from this blog:<span>  </span>Security is every person’s business in the organization.<span>  </span>Every person is a stakeholder and must be a mini-security officer.<span>  </span>That is, they must view every action and activity through security’s prism.<span>  </span>Technology – the IT<span>  </span>department – must emplace the technical protections &#8211; <em>and lead business</em>; bringing awareness, updates, and education regarding proper activity, to the table.<span>  </span><em>That is weaving business’ awareness, <span> </span>ownership, and appropriate <span style="text-decoration: underline">doing</span>, into technical and related business security.</em></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">Recognize that The BTW does not attempt to make Business and IT one unit, nor does it attempt to overlap discreet duties, talents, and highly specified jobs beyond a point of diminishing returns.<span>  </span>Rather, it weaves the common organizational appreciations for the main levers and liabilities, so that everyone brings the proper use, awareness and activity to the <em><span style="text-decoration: underline">shared stakeholder elements</span></em>.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri">That is a weave, and that is how you will thwart threats to today’s example &#8211; security:<span>  </span>unauthorized access; data breach and theft; ID theft; exposures, impacts to business reputation, impacts to trust, and so on.<span>  </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small;font-family: Calibri">If there’s enough interest in this subtle yet powerful difference between convergence and the Weave, we can examine it against other areas in the coming days; Budget comes immediately to mind.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 10pt"><span style="font-size: small"><span style="font-family: Calibri"><strong>September 15<sup>th</sup></strong>:<span>  </span>On this day in 1904 Wilbur Wright makes his 1<sup>st</sup> airplane flight.</span></span></p>
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