We must realize that managing your organization’s content requires a strong, steady commitment on Business’ part, and it must in fact be Business’ lead in getting this off the ground. There must be understanding and sanction from the top. There must be enterprise-wide sponsorship. There must be a strong business presence in the BIT meetings. In specific project management meetings, there must be a solid, knowledgeable business representative for each phase of the project’s implementation. In this regard, and most others, IT will help design and will deliver the crank that turns and satisfies the process – but Business must define the business requirements and expectations of the crank. The business process that the crank will turn must first be identified.
These needs of the business are based on its size, nature, number of locations, volume of content, regulatory requirements, risk management, protection against liabilities, employee oversight, and anything else the business requires of content management. Don’t make the mistake that so many other organizations make, on so many other initiatives: do not try to make this an IT-driven initiative: Business cannot drop content management on IT and say “take care of us.” This must be Business-driven. It is, after all, business-content that will be managed according to internal and external requirements and standards best known by Business.
Remember that IT can, and should, do research and make suggestions. But remember too that IT’s primary purpose is to align a right-sized solution to the policy and process defined by, and required by, Business. When we make projects such as Content Management, and the creation of associated policies, Business-driven, we guarantee Business sanction, Business sponsorship, and full Business participation and commitment. IT’s participation in these regards is already guaranteed by its report to, and subordinate status to, Business. For Business and IT: Make sure that these understandings are “Where You Are.”