Apr 3 2008 9:13AM GMT
Posted by: William Peterson
Enterprise,
Development,
Flash,
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A successful presentation never makes anyone sleepy, and the ending applause isn’t the ringing to wake up. Maybe every presenter knows the rule, but not eveyone knows the solution.
Certainly the goal of a sales presentation is to deliver a clear, concise and consistent message to your prospects about your products and your brand, as well as why you’re better than the competition. Doing that and keeping your audience’s attention for longer than 30 minutes is the real chanllenge. Today’s spoiled, information-overloaded prospects demand a richer presentation experience.
The problem with traditional presentation tools is that they use a lot of static text that makes them too long, too common and just plain boring. PowerPoint changed that for a while, but with technology changing so quickly, some claim that even this beloved presentation tool is too old to adapt to the new world. But sales professionals and executives must weigh the benefits of a new presentation tool against the potential for more sales, and it might not be worth taking on the added effort and expense.
Presentation Tools in New Blood
Nevertheless, there are a lot of new tools that can enhance your presentation. Hitachi StarBoard Software, for example, now offers a line of interactive whiteboards, panels and portable tablets that offers dynamic and engaging ways to grab and hold the attention of even the most technology-savvy meeting attendee.
Not exactly multimedia, some Java-enabled technologies can be used within a number of platforms, from PDFs to Web sites to PowerPoint presentations. Actually, Flash is the most powerful software tool today to leverage technology in sales presentations, and Flash interactive sales tools can serve multiple purposes. You can send them in advance of a meeting to prime your prospects and pique their interest, or you can leave them behind after the meeting to help your contact sell your product and service internally. Interactive tools that involve your viewers make them want to talk about you and show your presentation to key decision-makers in their organization.
Presentations developed in Flash now have better integration of video, back-end systems and other Web-based technologies. One benefit of this greater integration is the ability to incorporate dynamic information and develop modular presentations with a focus on user experience and usability. These changes allow for more interactivity, flexibility in customization and a richer experience for the prospect.
The Value of Business Presentations
Although creating these presentations can be costly and complex, these presentations can be substantial enough to deliver a better message for your business, and attract prospects around the globe through WEbinars, for example.
By effectively utilizing new Web and software technologies in every aspect of your sales presentation, you will not only overcome the challenges presented by modern demands, but also reap other advantages, such as being able to track your prospects’ habits and make up successful sales initiatives based on the data collected online.
Beyond the rising expectations, more good presentations come on these greatest tools. Actually, presenters gain more from the use of tools, and making good use of tools: for instant, SmartArt in Microsoft PowerPoint 2007 is already a nice development to enrich your sales reps.
William Peterson
Presentation Veteran
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