Google Chrome

Bad or Not: The Pre-Release Business Trick on Google’s Chrome Browser

Everyone is talking about Google’s Chrome yesterday and today. I waited, downloaded, and tried the nice gadget webkit, but I really don’t understand why Google make such business tricks from the browser itself to the pre-release comic. Whatever the Google webkit was bad or not in practice, I realized that the whole show was a definitely successful case as business presentation: the new model from industrial top player.

We can imagine that how many users read the comic book before the official release to know a little more about the veiled gadget. For business, the show has completely influence the future users. We usually think that presentation is built on the systemic introduction with words and images. Comic the way perfectly combines the words and images as presentation to pull the idea on the stage simply and effectively. I deeply appreciate Google’s efforts on providing such great product and creative launching.

William Peterson
Presentation Veteran