You may know snaP shots to add a quick preview of outgoing links, but actually snaP was used as advertising more than contextual content, as I know. So the unexpected pop-ups that occur when you accidentally scroll over text links become irritating irrelevant advertising sometimes. Apture is a little different. It gives independent publishers the power to find and incorporate relevant multimedia items, such as video clips from YouTube, photos from Flickr, Wikipedia articles, music, podcasts, and much more from around the web directly on to your site with a single click of a button.
Tablefy has a brief look at the pros and cons of Apture, and we really consider the free service as a unique product and well worth checking out. You may experience with examples or watch the video tour below:
[kml_flashembed movie="http://blip.tv/play/gYYVv9YNioc+" width="600" height="357" wmode="transparent" allowscriptaccess="always" allowfullscreen="true" /]